posted by: Overview
The abundance of information available on the Internet today has made selecting a Website cumbersome, at best, for many of its users. The Google +1 button attempts to alleviate this issue by incorporating recommendations from friends and family into Search Engine results.
Similar to Facebook’s “Like” button, the +1 button will appear alongside organic search results and next to Pay-Per-Click advertisements. The Google +1 button is an integral step in the evolution of tailoring Search Engine results to the individual. Google has stated they will begin considering a Website’s +1 recommendations as a relevance signal for non-personalized Search Engine results.
Using Google +1 Buttons
Google’s users will begin to notice a +1 icon (example below) directly to the right of each Search Engine result. When a person searching on Google finds a Website they feel would be beneficial to the members of their social network, they can simply click the +1 icon to recommend the listing.
The Website will then begin to display more prominently when a friend enters a related keyword phrase into Google. In addition, an annotation with the friend’s name will appear below the listing.
Webmasters will soon have the ability to place the Google +1 button on their Websites.
Recommended Strategy
The public’s adoption of Google social media applications, like Google Buzz, has been sluggish in comparison to Facebook and Twitter. But the announcement of the Google +1 button provides a practical solution for anyone who values a friend’s opinion before clicking through. With this new technology, users will now have the rapport of friends and family in their search results.
Hoteliers can increase their Google +1 button recommendations through the following actions:
- Provide an unforgettable experience and excellent customer service
- Add the Google +1 button to each page of your Website
- During the guest’s stay, you can request a +1 recommendation on the property’s Internet gateway page
- Following the guest’s stay, you can request +1 button recommendations through email correspondence and re-marketing efforts
Please visit the Marketing section of our Website for more information regarding our Search Engine Optimization, Pay-Per-Click and Social Media services or contact us.
