Each Monday we post a few highlights in marketing, social media, hotel distribution and other news that we think you might want to read. Below are a few articles from last week in the news.
Search Marketing:
Tnooz published a very comprehensive guide to PPC this week, with 101 tips to improve your search marketing campaign. Worth bookmarking:
101 Search Marketing Tips for Hotels
Mobile:
We say it often (such as in this post last month): make mobile a unique channel within your marketing strategy. Here are a few more articles from this week with tips you can implement now:
Top Five Tips for Mobile Email Marketing
9 Tips for Optimizing your Website for Mobile Users
Brand Sociability:
A recent study showed that most executives (84% surveyed) believe their brand is not up to par globally. How can brands stay on top of their game in the changing marketing landscape? We liked this infographic from Weber Shandwick and Forbes, including 9 Tips on socializing your brand.
What Drives Brand Sociability?
Reviews:
Are you reaching out to customers to review their experience with your brand? Here is a list of tips to engage your customers into sharing:
20 ways to get reviews from customers
Social Media:
Spending hours on social media? What if you could improve your social media time management in just 18 minutes a day? This article, based on Peter Bregman’s book “18 minutes”, offers tips:
18 Minutes a Day to Social Media Time Management


