We hear you: there is a lot of news out there and not a lot of time to get through it. Every Monday we bring you some of the previous week’s interesting articles on marketing, social media, hotel distribution and other hospitality topics that we found to be worth sharing. This article links to a few highlights from last week in the news.
Price Optimization
“Revenue managers need to think like marketers ,” says Chris K Andersen in this review of Hotel Pricing best practices. For hoteliers it can be a struggle to respond quickly and correctly when demand decreases and to optimize revenue when demand is strong. This article presents a good set of tips and best practices for targeting promotions and price changes towards the right customer segments at the right time.
Best Practices in Pricing and Price Optimization
Social Media
Although the effectiveness of a social media strategy differs depending on the company strategy, in general one point is important in hospitality no matter what: Engage with your customers by making sure you always respond to
comments. Creating a marketing schedule will help you to monitor your social media channels, and stay on top of your communications.
How to Create a Social Media Marketing Schedule
A session at this month’s World Travel Market in London sparked a discussion on how to compose Twitter content for hotels. This article offers a recap of the session, including tips how to put together the most effective tweet: Make sure you include a link within max 25% of the tweet, allow people to retweet by making your message even shorter to 120 characters and make sure you don’t use more than two hashtags:
How to Write the Perfect Hotel Tweet
Facebook recently launched the “Subscribe” button to their user profiles, allowing subscriptions to public posts from people outside the user’s friend network. According to InsideFacebook.com, companies can make use of this as a content marketing tool by building staff profiles:
How Brands Can Use Facebook’s Subscribe Button to Drive Referral Traffic to Their Website
Marketing trends
2012 is nearly upon us and we will soon begin to see a slew of prediction for the new year. This is among the first lists I’ve seen in our space so far and it offers some interesting and relevant marketing trends for hotel marketers. Many are a deepening of 2011 trends, and of particular interest in hospitality is number 2, where we see customers and employees begin to take on inadvertent marketing roles. A great one to start thinking about…
12 Marketing Predictions for 2012
*Image source: Entrepreneur


