We hear you: there is a lot of news out there and not a lot of time to get through it.  Every Monday we bring you some of the previous week’s interesting articles on marketing, social media, hotel distribution and other hospitality topics that we found to be worth sharing. This article links to a few highlights from last week in the news.

Social Media

Social media marketing is there to help you engage with the customer, by sharing information, content, and deals. This article gives you three tips on how to best approach your social media marketing:  hoteliers can take advantage of social networks by asking their customers for feedback on services/products; make their brand more personal; and create a deeper engagement level by sharing “other” content and asking fans to share content too:
Top 3 Social Actions Brands Need to Take Now

Website Content

Today SEO is a very popular and relevant topic for discussion. However, we should all be aware that the links bring visitors from search engines to the website, but in the end your website itself should do the conversion. Good quality content isn’t only keyword-rich; informative and interesting content is still crucial in order to avoid your website failing:
10 Ways Rehashed Content Fails Your Website

Media Reviews

Press releases are sent to different media publications, but how can you make sure you receive reviews from the media? Hotel marketers can use this list of 20 tips on how to collect these reviews:
20 Ways to Get Reviews (and Links) from the Media 

Customer Loyalty

2012 is nearly upon us and Loyalty 360 released twelve customer loyalty trends for the coming year. We would like to share a few of these trends with you in order to prepare efforts for 2012. Reviews, already popular in 2011, will be even more encouraged in 2012. Additionally hoteliers should take the opportunity to make use of the rich information that is out there about customer buying patterns generated via loyalty programs:
Top 12 Customer Loyalty Trends for 2012

 *Image source: Entrepreneur