Robert Dawson

Robert Dawson

Vice President, Digital Experience


As the head of Sabre Hospitality Solutions' Digital Marketing and Web Development efforts Robert Dawson leads the company's online technology innovations in the areas of Search Engine Optimization (SEO), Website Development, Mobile Development and Custom Website Application Development.

Previously Robert was with E-site Marketing where, as co-founder and chief technology officer, he pioneered the development of hospitality Digital marketing solutions. Robert has created many first-to-market technology products including RezTrack®, MCC (Marketing Communications Center) - E-site Marketing's RSS content management solution, and E-site Marketing's first AJAX-based hotel booking engine. Robert possesses a solid background and expertise in Hospitality database marketing, computer consulting and yield management, software development and market research and analysis.

Prior to co-founding E-site Marketing, Robert provided key marketing consulting, including yield management and property specific analysis, as database marketing consultant at Driving Revenue/Pegasus Solutions. He has also worked with Sunburst Hospitality Corporation/Choice Hotels/Manor Care where he was responsible for the development of top line revenues and corporate marketing and planning for over 30 hotels.