It’s Sunday afternoon. I’ve finished checking in for my Monday morning flight, my seat is assigned based upon my loyalty preferences and my boarding pass is on my mobile phone. I’ve also checked into my hotel and my room is assigned based upon my loyalty preferences, and the details for my room assignment are on my mobile phone.
Sabre Hospitality Solutions Blog
The Traveler’s Touch
3 Ways How to Rethink Your Hotel’s Analytics
This year’s Americas and Caribbean Online Marketing Strategies for Travel Conference was an enlightening experience, helping the audience look at strategies and metrics in a new way. Traditionally, we are used to reading through results from a campaign and agreeing with most or all of the information. After all, our agencies are simply stating the facts, right? But what if I told you that sometimes approaching such findings from a different angle can help us learn more about our online marketing outcomes? Below are a few valuable points I learned from the latest Eye For Travel Conference in Miami about rethinking your hotel’s analytics:
All the hype these days in the Digital Marketing world is around MetaSearch. I hear customers and experts talking about MetaSearch more often than I can even count. Speaking of counting, the typical consumer visits on average 22 different websites to search for accommodations on their next trip…no wonder we complain about our Windows 7 laptop running slow! But what is MetaSearch anyway? And why should you care about it?