Content seems to be King in 2015! To be on the leading edge, personalization of content should be your focus but exactly how should you customize your hotel’s content? In our previous blog, Paolo Torchio recommends 3 easy hotel retailing strategies to implement in 2015. Those strategies revolve around content. Although good progress is expected in direct channels this year, to make personalization a successful strategy, extending to indirect channels, or third party intermediaries, will be vital for longer term success.