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Sabre Hospitality Solutions Blog

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3 Ways Training will increase your productivity

Leveraging training to make more money

We recently conducted a study to determine just how much training can influence productivity, and the results were startling!  Properties with employees engaged in training experienced up to 33% higher total revenue per available room (RevPar) and average daily rates (ADR).

Eye-Opening Social Media and Mobile Statistics You Don’t Want To Miss

Last week a few of our very own Sabre Social Media and Mobile marketing experts presented at Eye for Travel’s annual Social Media & Mobile Strategies event. It was an exciting conference with plenty to learn about how travel brands are looking to utilize social media and mobile technology to cater to consumer demands and trends. Will Pinnell, Director of Sales and Marketing for Sabre’s TripCase app, kicked off the event with some insight into trends he is seeing: 

8 Essential Digital “Did You Knows” You Didn’t Know

The event season is up and running! We at Sabre Hospitality Solutions have already participated in some great events in 2014, including the highly successful HSMAI Digital Marketing Strategy Conference last week, where over 250 industry professionals were able to hear about the latest trends and developments in the digital space.   

Why We Should Meet At ITB

ITB is right around the corner – we, at Sabre Hospitality Solutions (along with many others), are in full prep for one of the largest tradeshows in the EMEA travel industry, 5 – 9 March in Berlin. Along with our colleagues at Sabre Travel Network we’re getting ready to make this another successful event where we will meet with our customers, catch up with industry peers and educate the broader travel technology industry. 

Lights, Camera, Engage Your Guest With These 5 Tips

In today’s online battle for room nights, a video can make all the difference.

 

Five Ways You Can Use Facebook’s New Insights Platform

Do your fans really Like you? As Facebook’s new Insights platform rolls out to all businesses, you will have access to more data that shows just how likeable your brand is. To get the most out of Facebook Insights and use it to better connect with your audience, be sure to pay attention to follow these five tips:

Sabre, Cornell study shows the neutral effect for hotels ‘going green’

As part of Sabre’s ongoing commitment to sustainability, the company recently partnered with Professor Howard Chong at the Center for Hospitality Research at the Cornell School of Hotel Administration to understand the true impact environmental initiatives have on hotel bookings and operations. The joint study looks at the hotels in Sabre’s Eco-Certified Hotel Program, a one-of-a-kind program that includes more  than 9,000 hotels that have met a rigorous third-party eco-certification using standards recognized by or aligned with the Global Sustainable Tourism Criteria.

One year later: Sabre’s fight against human trafficking

Since the time our leaders galvanized around the fight against human trafficking last September, they generated an overwhelming number of opportunities to share our mission. We want to impart our journey to you in hopes of inspiring you to be creative and do what you can to help. 

Picture this: Capture Your Hotel Guest Experience

The choice of where to stay is by no means a meaningless event that equates to throwing a dart at a board in some lonely pub surrounded by strangers. Nor is it a task like picking a pair of socks before heading to work. Selecting a hotel is more like selecting a traveling companion that shares the experience with you - whether you're going to a conference, attending a vacation, or whatever the reason. The right "traveling companion" can make or break your trip.

Outsourcing Hospitality Technology. What Will the Brands Do Next?

Those in the hospitality industry will tell you that property operations and distribution strategies are going through a rapid evolution.  Competitive pressures, marketing goals, new revenue opportunities, evolving guest expectations, emerging markets and new distribution channels all play a role in driving hospitality technology needs.  The pace of change in operations and distribution strategies requires hoteliers to use systems that can grow with them to remain competitive. 

How to Leverage the Big Picture: A Snapshot of Visual Social Media

Last month Amanda Webb, our director of online and social media, presented Sabre Hospitality Solutions customers with a webinar on Socializing Your Hotel - steps, tips and tricks to be on top of the current social media game and ways to leverage these to grow your business. As a follow up to Amanda's session, Megan Peterson, who manages social media campaigns for our hotel customers, has provided the post below with a landscape shot of visual social media and ways in which hotels can work with trends in social media to increase loyalty and grow bookings.

 

Getting the Most from Channel Connect

Last month we offered customers an information webinar on Channel Connect best practices – ways to best leverage connections to online travel agents within your revenue and distribution strategy. To continue the discussion, we asked our Revenue Optimization team to provide more insight into the functionality of these connections and how they can help your strategy.

What's in store for hotels in 2013

Happy New Year! We hope you enjoyed a well-deserved break at the end of the year and had time to reflect on 2012 and the start of 2013.

Recently the team at Web in Travel asked our President and General Manager, Felix Laboy, for his New Year reflections and predictions. Below is a recap of his answers. Enjoy, and wishing you a healthy and happy 2013.

8 Tips on How to Set Up Your Hotel’s Facebook Timeline

On February 29th, Facebook released Timelines for Brand Pages, altering Brand Pages to look more like personal profiles with a scrapbook-type layout. The new Timeline layout does not go live until March 30th, but until then you can preview the new format to familiarize yourself with it and curate your Timeline.

 

Hospitality Marketing, Social Media, and Distribution Weekly Round Up

Every Monday we bring you our weekly round-up blog to share last week’s interesting articles and blogs on marketing, social media, hotel distribution and other hospitality topics that we thought were worth sharing. This blog links to a few highlights from last week’s news.

Hospitality Marketing, Social Media, and Distribution Weekly Round Up

2012 is already off to a busy start. To help you keep up with all the news we will continue to publish our weekly roundup blog every Monday to share last week’s interesting articles and blogs on marketing, social media, hotel distribution and other hospitality topics. Below we listed a few highlights from last week’s news that we found worth sharing.

Hospitality Marketing, Social Media, and Distribution Weekly Round Up

2012 is already off to a busy start. To help you  keep up with all the news we will continue to publish our weekly roundup blog every Monday to share last week’s interesting articles and blogs on marketing, social media, hotel distribution and other hospitality topics. Below we listed a few highlights from last week’s news that we found worth sharing.

Hospitality Marketing, Social Media, and Distribution Weekly Round Up

2012 is already off to a busy start.  To help you  keep up with all the news we will continue to publish our weekly roundup blog every Monday to share last week’s interesting articles and blogs on marketing, social media, hotel distribution and other hospitality topics. Below we listed a few highlights from last week’s news that we found worth sharing.

Online Review and Reputation Management Trends for Hotels in 2012

In 2011 we watched reputation management reach something of a tipping point in our industry, as hotels across regions began embracing reviews and other user content as part of their marketing strategies. What does 2012 hold for the brand-conscious online hotelier? We asked RJ Friedlander to share his top online review and reputation management trends for hotels for 2012:

Hospitality Marketing, Social Media, and Distribution Weekly Round Up

We hear you: there is a lot of news out there and not a lot of time to get through it.  Every Monday we bring you some of the previous week’s interesting articles on marketing, social media, hotel distribution and other hospitality topics that we found to be worth sharing. This article links to a few highlights from last week in the news.

Hospitality Marketing, Social Media, and Distribution Weekly Round Up

We hear you: there is a lot of news out there and not a lot of time to get through it.  Every Monday we bring you some of the previous week’s interesting articles on marketing, social media, hotel distribution and other hospitality topics that we found to be worth sharing. This article links to a few highlights from last week in the news.

Hospitality Marketing, Social Media, and Distribution Weekly Round Up

We hear you: there is a lot of news out there and not a lot of time to get through it.  Every Monday we bring you some of the previous week’s interesting articles on marketing, social media, hotel distribution and other hospitality topics that we found to be worth sharing. This article links to a few highlights from last week in the news.

Three top trends in Hospitality Marketing and Distribution to Consider When Planning for 2012

Today’s hotel marketing landscape is changing rapidly.  The advent of new distribution channels has created more options to truly personalize a strategy to suit the needs of your property. With that in mind, it was no surprise when a recent survey of Sabre Hospitality customers revealed that understanding new distribution and marketing trends presented one of the top challenges to their business. When planning their online strategies, hoteliers regularly come to our team for guidance on choosing the top trends to follow. Mobile, social media conversion, and channel management are three key areas where some of the most significant trends for hotel marketers are emerging. This article intends to provide an overview of each and what to look for as you plan your 2012 strategy.

Hospitality Marketing, Social Media, and Distribution Weekly Round Up

We hear you: there is a lot of news out there and not a lot of time to get through it.  Every Monday we bring you some of the previous week’s interesting articles on marketing, social media, hotel distribution and other hospitality topics that we found to be worth sharing. This article links to a few highlights from last week in the news.

Give Thanks, Give Together

This Thursday we will close our headquarters and the various offices across the U.S. for Thanksgiving, an American tradition of celebrating the harvest and giving thanks. In the spirit of the holiday, we asked Jennifer Barkley (Jennifer.barkley@sabre.com), manager of global community involvement at Sabre Holdings, to guest blog this week about Sabre’s employee giving efforts. One of things I appreciate most as a Sabre employee is the company’s commitment to corporate responsibility and to sustainability. Does your company have a CSR policy? Jennifer’s recap may offer a few ideas on how to get started on engaging your hotel or other business within its community.

Hospitality Marketing, Social Media, and Distribution Weekly Round Up

We hear you: there is a lot of news out there and not a lot of time to get through it.  Every Monday we bring you some of the previous week’s interesting articles on marketing, social media, hotel distribution and other hospitality topics that we found to be worth sharing. This article links to a few highlights from last week in the news.

What Hotel Marketers Should Consider When Using Google+ Business Pages

You may have read the announcements last week that Google finally launched their highly anticipated Business Platform for Google+. Google Business Pages allow businesses and brands to own a space on Google+ to connect and engage with consumers. While it can be exciting to have a new marketing channel and opportunity tap into, it is important that hoteliers consider the following before jumping right in:

Weekly Round-up: Last Week’s Best of the Web

We hear you: there is a lot of news out there and not a lot of time to get through it.  Every Monday we send you some of the previous week’s articles on marketing, social media, hotel distribution and other hospitality topics that we thought were worth reading. Below are a few highlights from last week in the news:

Mistakes happen! Brand Loyalty built in part upon how hotels handle service failures

Last month, I was stuck in traffic on the way to a hospitality seminar just as the first news of Steve Jobs’ death was reaching the radio airwaves. The station invited listeners to call in with reactions to the news that Apple’s CEO and the icon who has been referred to as the greatest business leader of our time had just passed away. One of those stories continues to be stuck in my mind.

Weekly Round-up: Last Week’s Best of the Web

We hear you: there is a lot of news out there and not a lot of time to get through it.  Every Monday we send you some of the previous week’s articles on marketing, social media, hotel distribution and other hospitality topics that we thought were worth reading. Below are a few highlights from last week in the news:

Hotel Sustainability: Three Tips for Embracing Green

Leaders from various corners of the hospitality industry came together last week with a few of Cornell University students to participate in a Sustainability Roundtable at the Cornell Center for Hospitality Research. Our representative, Lina Serpil, sent us three of the top tips she gathered from the sessions to pass on to our hotel followers who are managing their sustainability:

Weekly Round-up: Last Week’s Best of the Web

We hear you: there is a lot of news out there and not a lot of time to get through it.  Every Monday we post some of the articles on marketing, social media, hotel distribution and other hospitality topics that we thought were worth reading. Below are a few highlights from last week in the news:

How hotels can leverage OTA relationships without killing their pricing strategy

While browsing last week’s industry news I came across this trend report published by Rate Gain showing rate parity patterns observed for hotels in major European cities. It is surprising to see hotels not offering parity even with the vast tools and resources available to revenue managers today.  This picture perhaps confirms that the economy is still in distress and hotels are turning to the online travel agencies (OTAs) to drive occupancy.  Is this the wrong move? 

Weekly Round-up: Last Week’s Best of the Web

Every Monday we post a few highlights in marketing, social media, hotel distribution and other news that we think you might want to read. Below are a few articles from last week in the news.

Hotels “Up” their Green Game

This month Sabre Holdings employees around the world are reaching into their communities and joining forces with their teams to raise company-matched funds for good causes. We have asked some of the leaders of Sabre’s Global Corporate Responsibility initiatives whether they would be willing to share some best practices for hotels who want to contribute to reducing their footprint, being involved in the communities they serve, and promoting sustainable tourism. This week Leilani Latimer guests blogs on “Upping” the hotel green game:

Weekly Round-up: Last Week’s Best of the Web

Each Monday we post a few highlights in marketing, social media, hotel distribution and other news that we think you might want to read. Below are a few articles from last week in the news.

Are Group Deal Sites a Flash in the Pan? How Hoteliers Should Approach Flash Sales Advertising

If you are one of the 115 million subscribers of Groupon’s daily deals email, you expect that every morning when you awake you can grab your coffee and see what offers are available in your area. You may have also noticed the utter saturation in the marketplace with the amount of deal Websites that have sprung up in the last 2-3 years. A recent Wall Street Journal article, “Get ‘Em While They Last: ‘Daily Deal’ Sites Dying Fast” cites that 170 of 530 deal Websites have shut down or been sold so far in 2011. Even through this apparent consolidation, that means that over 360 deal Websites still remain.

Weekly Hotel Marketing, Distribution, and Social Media News Round-up: Last Week’s Best of the Web

Each Monday we post a few highlights in marketing, social media, hotel distribution and other news that we think you might want to read. Below are a few articles from last week in the news.

How to Make Websites that Search Engines Understand (Second in a series)

Today’s search engines have gotten very good at parsing Web content to deliver relevant content to their users. Google is renowned for constantly striving to improve its algorithms so that its Web crawlers see content as a human would see it. And yet, a wide gap remains between what the machine can read and what a human easily grasps when viewing a Web page.

Weekly round-up: Last week’s Best of the Web

Earlier this year when we asked hoteliers what they are reading for their hotel marketing and distribution news, we heard from many about the time it takes to read more than just a small handful of publications each week. Our new weekly round-up blog includes a summary of some of the highlights of last week in the news and out in the field related to marketing, social media, hotel distribution and other hospitality news. Here are just a few of the items from last week that we thought were worth sharing:

What Business Travelers Want out of Mobile, and How You Can Help them Get It

This article originally appeared on HotelMarketing.com today.

There are few things quite so satisfying for a marketer as finding the perfect win-win: that opportunity to reach a key target group with your marketing message in just the right channel and at exactly the moment they’re looking for it. With so many channels now available to marketers, the quest to align your channel marketing strategy with the right messages can be a challenging one.

Hotel Marketing, Distribution and Social Media Round Up: What You May Have Missed

Earlier this year when we asked hoteliers what they are reading for their hotel marketing and distribution news, we heard from many about the time it takes to read more than just a small handful of publications each week. Our new weekly round-up blog includes a summary of some of the highlights of last week in the news and out in the field related to marketing, social media, hotel distribution and other hospitality news. Here are just a few of the items from last week that we thought were worth sharing:

Short Takes on Travel: Find Your Online Voice: It’s All about Trust

Below is another edition of our guest blogger, Don Dunnington’s “Short Takes on Travel” series. This month’s post talks about blogging and how you can feel safe making that leap into social media for your own business.

Changes to Facebook Places and What it Means to Your Hotel

Facebook is revamping its location-based check-in product also know as Places. Starting last Friday, you may have noticed that the “X check-ins” verbiage has been removed from Places Pages and merged Facebook Pages and has been replaced with “X were here”.

Short Takes on Travel: Why Would Luxury Brands Alienate the World's Most Wired Travelers with Excessive Internet Fees?

We are excited to have Don Dunnington, an expert on online marketing and currently teaching a graduate level online communication course at Rowan University in Glassboro, NJ.  Don’s “Short Takes on Travel” series will provide insight and commentary on topics relevant to the online travel industry.  This month’s post talks about the pitfalls of charging for wireless Internet connectivity in hotels.

What Google + Means for Hotel Marketers

If you have been on any internet pages in the last few weeks, chances are you have not missed the single-most trending topic of the moment: Google +. Not only is there wide speculation about the soon-to-be-launched Google social platform, but the initial beta program is being discussed so frequently that it is now, according to research from Pew Research Center, the top story on Twitter by a long shot (35% of all tweeted links).

Best Practices in Hotel Reputation Management

Recent years have shown us just how much consumers trust other consumers' opinions before making their purchasing decisions - especially in our industry. Today RJ Friedlander, CEO of ReviewPro, is guest blogging to share some of his best practices in hospitality reputation management and social media monitoring. Take it away, RJ...

Sabre Hospitality Solutions employees take a day out to Give Time Together

Throughout the year, our Corporate Responsibility team is busy finding new ways for us to give back to the communities we work in. Sabre Hospitality Solutions recently participated in a global volunteer week, where all of our employees had the chance to come together and volunteer for different local organizations. Below are photos from a few of our offices...maybe you’ll recognize some of us in action!

Taking brand display advertising to the next level

Overview: The increasing online advertising landscape

Online advertising is a big business. According to recent eMarketer estimates, online display spending is supposed to exceed $10.1 billion in 2011. The continued influx of ad dollars is due, in part, to the emergence of branding funds into the online media budget, but can also be attributed to the fact that online media buys are becoming increasingly targeted.

Increase Your Search Engine Exposure with Google +1

Overview

The abundance of information available on the Internet today has made selecting a Website cumbersome, at best, for many of its users. The Google +1 button attempts to alleviate this issue by incorporating recommendations from friends and family into Search Engine results.

Google Announces Extended Headlines

Overview

On February 3, 2011 Google announced a new Ad format nicknamed ‘Extended Headlines.’ Google has found that the new format “results in higher click-through rates for ads that are shown with the longer headline, as well as other top ads that appear beside them.”  To generate the new format Google takes the first line of the ad copy, appends it to headline and inserts a hyphen as a separator.  The extended headlines will only appear when the ad is positioned in the most prominent ad space at the top of the search results page.

Welcome

I am pleased to welcome you to the official Sabre Hospitality Solutions Blog. A dedicated space for our in-house industry experts to provide you with the most up-to-date news about innovative tools, market strategy, design and distribution that has a direct impact on your ecommerce results.

We are passionate about our craft and happy to share our expertise to help power your progress. We look forward to sharing news, in-depth analysis and to help you better understand the industry and gain an edge over the competition.

Google Place for Hotels Explained: Optimize Organic Search Listings Through New Tools

Have you already investigated the impact of Google's search changes and optimized your property's search results using Google's new Place Search?  If not, it's a good idea to start of 2011 by looking at your SEO strategy and making sure it's up to date.  Google Places is a good place to start.

Place Search is essentially a mash-up of a business’ traditional Web Result and its Google Places (formerly Google Local) listing.  Previously, the Google Places results were separated from the corresponding business’ Website in what Google coined the Seven Pack.




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