E-Marketing Tools & Technologies
User-Friendly and Interactive Tools - Designed to Work for You
While an effective Website is your foundation for building maximum online visibility and sales, Sabre Hospitality Solutions has designed essential applications and products that will push your Internet Marketing program to a higher level of performance.
We offer a wide range of cutting-edge and user-friendly Internet Marketing tools that enable direct online sales transactions, track and analyze Website traffic data and conversions, integrate emerging technology, and facilitate cost-effective Customer Relationship Marketing (CRM). From an E-store, RSS Feed Generator or Trip Planner, Sabre Hospitality Solutions has an innovative tool that will work for you.
Content Management Tool
Sabre Hospitality Solutions developed a proprietary Content Management Tool (CMT) based on the needs of our clients. The CMT uses a text editor that is similar in functionality to Microsoft Word, allowing a non-programmer to manage and edit content on their Website in real time. Clients are able to edit basic body text and insert interior images throughout their Website, thereby virtually eliminating Website maintenance costs. Our CMT features:
- Painless, flexible integration
- A simple, intuitive, Web-based interface which means no learning curve - and can be accessed from anywhere with a Web browser
- A secure log-in environment and automatic encryption of your data
- Definable Content Areas for flexible editing of content complete with version control, preview, publish and rollback features
- Customizable workflow and user permissions, so the CMT fits precisely into your processes
- Nothing that needs to be installed on your Web server
- Special plug-ins and modules available including weather feeds, LDAP integrator, Audit Trail modules and more
The CMT is developed in a secure environment and is extremely user friendly, empowering our clients to confidently and efficiently manage copy on their Websites. Sabre Hospitality Solutions designed and developed this application in-house, and the application is used in multiple hospitality Websites.
E-Commerce Tool (E-store)
Maintaining a competitive edge in the online marketplace requires an aggressive approach to marketing all products and services - retail items, signature goods, gift certificates, etc. - and not just room inventory. Sabre Hospitality Solutions provides a full e-commerce solution that enables you to build and manage an E-store that generates significant incremental revenue.
Our designers custom develop engaging e-commerce Websites that reflect the style and aesthetic of your existing Website and feature the most comprehensive online retail programming. Our E-store solution includes a flexible, easy-to-use product catalog, pre-programmed shopping cart utility, secure checkouts, and automated order management and processing functionality.
Behavioral Targeting Engine
Your Website can include the integration of behavioral targeting features. Our behavioral targeting engine serves potential guests content based on how they are navigating through the Website; and profiles their keyword search that has led them to the Website.
For example, we would create a series of push marketing offers based on different market segments and a combination of services and amenities. If a Website user visits the Accommodations section and then visits the Dining section the Website would serve up a "Stay & Dine" offer from the library.
Custom Flash Development (Custom Interactive Property Map/ Flash Interactive Meeting Floor Plans)
Our Flash map solution integrates standard interactive components for any set of floor plans. First, a series of design storyboards will be created for approval prior to development. Then, a vector room and facility layouts need to be provided by the client for use in the map. This should also include capacity information, setup information and basic descriptions for each room.
Interactive Proposal Service
Sabre Hospitality Solutions' Interactive Proposal Service (IPS) is a proprietary system that allows a property to respond to RFP's in a highly customized fashion. A Web-based application with a robust administrative backend, the IPS allows the sales department to send customized mini-Website proposals to meeting planners online. This unique online presentation of your proposal will ensure your product stands apart from other competitors.
Our IPS is:
- Easy to use, and virtually anyone in the sales office can quickly respond to an RFP in a matter of minutes
- Developed and designed to match your existing group sales and catering collateral
- Each proposal can be totally customized to address the meeting planner's specific needs
