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Sabre Hospitality Solutions Helps Hotels Target Growing Chinese Market with Dragon Trail Digital Marketing Agreement

Southlake, Texas (Dec. 11, 2012)- Sabre Hospitality Solutions, the industry’s leading global hospitality technology company, and Dragon Trail Interactive, an award-winning digital marketing agency and travel technology company headquartered in Beijing, China, have signed an agreement that will enable Sabre Hospitality Solutions to offer Dragon Trail website, digital marketing and social media services to all hotels trying to build a native presence within the growing Chinese travel market. 

“With 92 percent of Chinese Internet users contributing to social media and more bloggers than Europe and the U.S. combined, it is important to have the right digital marketing and social media strategy in place for hoteliers in China,” said Bruce Hyatt, vice president of strategy for Sabre Hospitality Solutions.  “Our agreement with Dragon Trail allows hotels within China to target domestic Chinese travelers, and international hotels will have the tools to reach Chinese travelers traveling abroad; in their language and through the digital and social channels they use.”   

Sabre Hospitality Solution’s hotel customers can leverage Dragon Trail marketing tools to access a growing population of affluent Chinese travelers in a market that is known for being difficult to reach. These products and services can be integrated into the hotel’s overall global website and digital marketing strategies.

“We are pleased to partner with Sabre Hospitality Solutions to help their customers reach and engage with affluent Internet users in China,” said Jens Thraenhart, co-founder and chief evangelist for Dragon Trail Interactive.  “The Chinese social web and media space is very unique, and with Dragon Trail’s approach, relationships, and knowledge of this market I know we can help hotels to greater success in China.”

About Sabre Hospitality Solutions
Sabre Hospitality Solutions provides technology to the global hospitality industry. It operates one of the industry’s largest Software-as-a-Service businesses. Its reservations and property management system, marketing and distribution software, and Internet marketing and e-business solutions are used by more than 18,000 hotel properties around the world. Each year, it generates more than $12 billion in revenue for its customers. Sabre Hospitality Solutions is part of Sabre Holdings, a global travel technology company serving the world’s largest industry- travel and tourism. For more information please visit: www.sabrehospitality.com.

About Dragon Trail Interactive 
Dragon Trail Interactive is an award-winning travel technology and digital marketing firm with a 100 percent focus on travel, digital and China. Our mission is to help travel and tourism organizations reach and connect with Chinese consumers by leveraging the Chinese online and social media landscape to develop and seed relevant content, executing results-driven digital marketing campaigns, and enabling innovative technology solutions, including its consumer-facing website TripShow.com. Dragon Trail has offices in Beijing, Shanghai and Xi’an, is a preferred partner of PATA and is a publisher of the ‘Essential China Travel Trends’ book, as well as the resource portal and online community ChinaTravelTrends.com.

Contact Details:

Carol Levitt 
Director, Marketing and Communications
carol.levitt@sabre.com
+1 682 605 3614

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