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Sabre Hospitality Solutions’ “Smart” Website Takes Top Honors

For a German or French version of this announcement please contact charlotte.tee@sabre.com

Company wins a total of 51 awards for outstanding website design and creativity

Southlake, Texas Dec. 6, 2011 Sabre Hospitality Solutions, the industry’s leading global hospitality technology company, was awarded "Best Hotel & Lodging Website" along with 21 additional awards for outstanding achievement in web development as part of this year’s Website Marketing Association’s WebAward competition.   The team has been further recognized with 18 web awards from the W3 Awards sanctioned by the International Academy of the Visual Arts and 11 Adrian Awards from the Hospitality Sales & Marketing Association International.

Sabre took top honors for their work on The Shores Resort and Spa (Daytona Beach, Florida) website which used an innovative development technique to create a “smart” website.  Using “behavioral targeting” the Sabre team creates a personalized online experience based on the viewer’s primary interest.  For example, typing a descriptive term into a search engine, like “spa” or “meetings,” generates a link that directs the viewer to a website designed specifically around that focus. Likewise, clicking on a banner ad on theknot.com would take the guest to the resort’s wedding mini-site.

“Our customers continue to challenge us when it comes to innovative web design and development, and I am thrilled that our team has been recognized for their work,” said Robert Dawson, vice president of internet marketing and web development services for Sabre Hospitality Solutions. “These ‘smart’ websites help hotels better communicate with guests and potential guests, by creating a superior web experience based on their individual needs.”

 “Creating an engaging website that would truly showcase the property and convert viewers to customers was a top priority for us,” said David Rijos, general manager of The Shores Resort & Spa.  “From the launch of the site just 10 months ago, we are already seeing a 24 percent increase in user click-thru to the booking engine and a 21 percent increase in online bookings.  We are extremely pleased with these results and the work of the Sabre Hospitality Solutions team.”

Sabre Hospitality Solutions’ awards for outstanding website design and creativity for 2011 include:

Best Hotel and Lodging Website

The Shores Resort & Spa

Hotel and Lodging Standard of Excellence

Terranea

Hotel and Lodging Standard of Excellence

Outdoor Traveler Destinations

Hotel and Lodging Standard of Excellence

The Park Vista

Hotel and Lodging Standard of Excellence

Provident Resorts

Hotel and Lodging Standard of Excellence

Mauna Kea Resort Luxury Vacation Rentals

Hotel and Lodging Standard of Excellence

Tempe Mission Palms

Hotel and Lodging Standard of Excellence

Lime Wood

Outstanding Website

citizen M glasgow

Outstanding Website

Wigwam

Outstanding Website

Sunriver Resort Activity Planner

Outstanding Website

Sandy Lane

Outstanding Website

Casa Madrona

Outstanding Website

The Shores Resort

Outstanding Website

Destination Resorts Hawaii

Outstanding Website

Montage Deer Valley

Outstanding Website

Montage Deer Valley Spa

Outstanding Website

Destination Resorts Snowmass

Outstanding Website

Stowe Mountain Lodge

Outstanding Website

Le Portetta

Real Estate Standard of Excellence

Ocean House Interactive Map

Restaurant Standard of Excellence

Atwater on Gore Creek

 

 

Award Level

Site

Gold

Montage Deer Valley

Gold

Paradise Point

Gold

M. Bowman Photo Contest

Gold

Montage Laguna Beach

Silver

Royal Palms

Silver

Atwater Grill

Silver

Montage Deer Valley Spa

Silver

Destination Resorts Hawaii

Silver

Destination Resorts Snowmass

Silver

Classic Hotels

Silver

Stowe Mountain Lodge

Silver

Provident Resorts

Silver

Turf Valley

Silver

Sandy Lane

Silver

Casa Madrona

Silver

Canon UK Photo Contest

Silver

Broadmoor Dining

Silver

Montage Impressions Newsletter

Silver

Royal Palms

Silver

Atwater Grill

 

 

Award Level

Site

Gold

Stowe Mountain Lodge

Gold

Destination Resorts Vail

Silver

Destination Resorts Snowmass

Silver

Broadmoor Dining

Silver

Montage Deer Valley Spa

Silver

Destination Resorts Hawaii

Silver

Montage Impressions

Silver

Historic Hotels of America

Silver

Central Oregon Activities, by Sunriver Resort

Bronze

Paradise Point

Bronze

Casa Madrona

 

 

About Sabre Hospitality Solutions

Sabre Hospitality Solutions provides technology solutions to the global hospitality industry. A leading Software-as-a-Service business, its reservation system, marketing and distribution software, and Internet Marketing and e-business solutions are used by more than 12,000 hotel properties around the world, generating more than $12 billion in revenue each year for its customers. For more information, please visit http://www.sabrehospitality.com.

 

For Information Contact:

Kim Blackmon
Media Relations
Sabre Hospitality Solutions
Tel: +1-817-368-5402
Email: Kim.Blackmon.ctr@sabre.com

 

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