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Quality Reservations and Sabre enter Technology Agreement to further-expand reach of industry-leading platform in European hospitality market

Mar 11th, 2016

QR selects Sabre as a technology partner amid plans to triple

the number of its partner hotels by 2020

Germany, Berlin, March 10, 2016 - At the 2016 Berlin International Tourism Fair, Sabre Corporation (NASDAQ: SABR) and Quality Reservations (QR) announced a strategic agreement to provide powerful hospitality technology solutions to the European hotel industry. Sabre and QR plan to be mutually supportive to advance online distribution in the multi-facetted European hotel market.

Sabre will provide QR with its leading SynXis Central Reservations solution. In addition, QR will leverage Sabre’s SynXis Enterprise Platform to power all relevant distribution channels with integration to revenue management and property management systems.

“Sabre provides high-performing reservation technology, QR has the market know-how and hotel expertise for the European market," says QR’s managing director Carolin Brauer, describing the partners’ respective strengths. “We look forward to working together to serve hotel customers and expand our presence in key European countries. Our strategic consulting will ensure that each hotel is able to exploit the system’s potential to its fullest and generate more online revenue. We therefore consider ourselves very well-positioned for our expansion course. It is our goal to increase the number of our partner hotels in major European locations to 1,200 by 2020.”

“QR‘s commitment to leveraging the most advanced technology solutions from Sabre for its partner hotels will help drive profitability and maximise yield,” said Alex Alt, president of Sabre Hospitality Solutions. “Through our continued innovation and investment, Sabre has built an unrivaled and scalable platform of hospitality solutions and will provide QR a world-class technology effectiveness.”


ABOUT QUALITY RESERVATIONS

Quality Reservations (QR) is a leading European provider offering worldwide online distribution services. Based on detailed hotel and location analyses, QR develops and implements all concepts revolving around revenue optimization through global sales of hotel capacity through all distribution channels. The service portfolio also includes sales and marketing support for winning new customer segments, as well as individual consulting and customer support. In 2015, the QR partner hotels generated 350,000 reservations with revenue totaling 35 million Euros. Founded in 1996, the company, with its headquarters in Langenhagen outside Hanover, currently serves more than 400 individual hotels and hotel groups in 6 European countries.

ABOUT SABRE CORPORATION

Sabre Corporation is the leading technology provider to the global travel industry. Sabre's software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than $120 billion of estimated travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.