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How your hotel can stand out in a crowded marketplace – and drive more revenue

March 09, 2017 - BY Tim Bowles

Research shows that the GDS will remain a key channel for hoteliers to consider when creating their strategies in 2017 and for quite some time to come. But common sense says that the only way hotels can capture a bigger share of higher-value frequent travelers is to be seen by those who do the booking.

Sabre’s team has the knowledge to help you navigate the complex landscape of distribution, guiding you in reaching the most powerful travel audience in the world – 425,000 travel agents who book hotels every day – making sure that you get the highest return on your marketing investment.

In fact, now is the perfect time to make sure you have a sound strategy in place. The further ahead you plan, the better job you’ll do of identifying and anticipating key periods and, in turn, the more prepared you’ll be to implement well-planned and well-targeted marketing campaigns.

We know that successful hotels play to their strengths. For instance, research shows that hotels in the top one-third of a travel agent’s availability display get selected almost 60 percent of the time. One of the best ways to grow your footprint in the market and get an edge over your competition is to capture bookings further in advance, the better to reach your maximum revenue potential.

Sabre can help you reach an exclusive, qualified audience of our Sabre GDS travel agents and find the right promotional levers to deliver the right message at the best time:

  • Spotlight: Preferred screen placement in the top tier of a travel agent’s view
  • PromoSpots: Targeted advertising creative that paints the perfect picture of your hotel, along with “limited-time” special offers that help agents not only become familiar with your hotel, but see your message presented at key points in the buying cycle
  • Email marketing: Sabre helps you craft email campaigns that take your message or promotion directly to travel agents’ inboxes, building familiarity with your brand and delivering targeted and timely messaging

Your Sabre account management team can put this knowledge to work and help you craft a winning strategy. We’ll review historical data for each property, combine that knowledge with market intelligence and our GDS Media expertise and create the best campaign for your market and goals. Combine that knowledge with our stellar customer service to help get you the best experience possible, and you’ll be ready to gain a competitive edge.

Agents are more likely to book a property they know. We help you create promotions that introduce your hotel, increase brand awareness, grow your GDS business and drive higher revenue.

Visit our website to learn about our GDS Media Promospots promotion, going on through March 31st. Contact a Sabre account manager today and start refining your 2017 GDS marketing plan. It pays to plan ahead – literally!

ABOUT THE AUTHOR
Tim_Bowles_thumbnail.png
Tim Bowles
Senior Business Development Manager
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