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Keeping on the right path: 10 considerations for optimizing your booking engine

If you enjoy the great outdoors, you can understand the importance of the simple things. Whether you're camping, fishing, hiking or just having a family picnic, it's a great way to relax and press the "reset" button.

If you're into hiking, there are some basic rules that are important to ensure a safe journey. Without following them, you can end up in quite a mess. The rules are simple: Know the general direction you're going; remember major landmarks you pass; and most importantly, don't wander off the trail. In most cases, those will keep you from getting lost and help you find your way back.

You might ask, What does that have to do with optimizing my booking engine? Believe it or not, it's the simple rules you need to follow that allow you to get the most from it. The infographic below covers 10 things you should consider in order to optimize your booking engine. Much like staying on the hiking path, following these simple recommendations will make sure your guests don't get off the booking path.

Learn more about how SynXis Booking Engine can help keep your guests on the right path to purchase.

Simon Blackburn
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