What does 8 seconds mean to you? (A lot, when it comes to Information Architecture)
It looks as though most adults have an attention span less than that of a goldfish. It's not a surprising statistic, knowing the amount of daily information we consume. We've managed to train ourselves to find relevant information quickly by scanning images and looking for keywords. If we can't find it, we move on!
Put that in perspective to your hotel website. With an 8 second attention span, it's vital that your content is set up using the right information, placed strategically, and with clear calls to action so you don't lose a potential guest as they're shopping your site. Having the right IA isn't difficult, but it does take some thought and planning.
Look at the attached infographic called "Information Architecture: What it is and why you should care about it". It will give you a real-world understanding of how important it is to address the IA on your website.
For more information on Information Architecture, read the "Creating Your Hotel's Website Information Architecture to Increase Conversions" blog to help create an engaging, easy to navigate website to increase conversions.
Visit the SynXis InstaSite page and see how a responsive, hospitality-focused website can serve the content your guests are looking for!