Giving travel agents a customized message at the right time helps properties increase bookings
An upscale hotel chain in North America ran a total of 24 Sabre PromoSpots campaigns for 14 of its properties between January 2016 and January 2017. Promotions included discounts of 15% to 20% off BAR, late check-out and complementary food & beverage; some promotions also included travel agent commission of 15%.
The campaign generated revenue of over $4.7 million on an investment of $143,724 in Sabre media PromoSpots – a return of more than 33 to 1.
Fourteen of the participating properties saw a 16.9% year-over-year increase in GDS bookings versus the same period 12 months earlier. The chain’s other properties that didn’t participate in PromoSpots campaigns saw a 9.3% decline in GDS bookings versus the same period the previous year.