Sabre PromoSpots present travel agents with time-limited offers keyed to specific moments in the buying cycle, delivering targeted advertising messages designed to draw attention to your hotel or chain.
This targeted messaging creates higher revenue for hoteliers. An upscale hotel chain in the United States ran a total of 14 Sabre PromoSpots campaigns at 13 of its properties from February to September 2016. Those promotions included discounts off BAR as well as complementary room upgrades, breakfast and wireless internet access.
Those 14 Sabre PromoSpots campaigns generated revenue of over $1.6 million for the chain – a return on investment of nearly 22 to 1.
The 13 properties featured in those campaigns saw a 17.5% lift in GDS bookings during the months of those campaigns versus the same period in 2015.