profitability. Download the guide Millennials De… Why They Book Millennials have quickly emerged as the largest travel s

Syncing Hotel Guest Profiles: How Jessica’s big opportunity made her a #LifelongGuest

Meet Jessica. She’s a 24-year-old college graduate working hard to break into the world of musical theatre. Needless to say, Jessica loves music. She is also highly connected, with a smartphone she carries everywhere and a laptop she uses at home. Jessica…
s 2.5 billion millennials â… just like most millennials

Can your hotel’s website pass the “Mom Test”

Sure, the Internet and mobile devices have made communicating and shopping much easier than ever. But the fact remains: Not everyone is as comfortable with emerging technologies as they might want to be.
ers and Millennials who can navigate these sites effortlessly…savvy Millennials

Resolutions for Brand Success in 2016: Four Simple Actions to Take the Hotel Guest Experience to the Next Level

So, in the hospitality industry, was 2015 the year of Millennials? The year of mobile? The year of mergers? What about high ADR? Global expansion? Or all of the above?
was 2015 the year of Millennials Are Millennials booking on your mobile site

Why Being “Customer Obsessed” Is Already the New Normal in Hospitality

If you’re in tune with emerging concepts in the business world, you’ve already heard the term “customer obsessed.”
and 79 percent of Millennials agreed that what other travelers say about a…ffline channels. This is especially true for Millennials

Know Your Customer: How Your Hotel Website Can Make a Difference Between Lost Conversions and Loyal Customers

You'll never get a second chance to make a first impression. What impression will your booking experience leave with potential guests?
s survey of Millennials found that 81 percent of Millennial traveler…es to shop for hotels this past year. While Millennials definitely are driving this trend toward mob

[VIDEO] How are Millennials Shopping and Booking Hotels?

What do you think is important to Millennials when booking a hotel… chats with us about what is important to Millennials when shopping and booking a hotel

A Hotelier's Guide to Pokemon Go

We’re going to assume you’ve heard of Pokémon Go. In the last week, this game has shot to the top of the mobile app sales charts, has been covered by every media company from ABC to Zee News and was even by co-opted by the U.S. presidential campaigns. But…
Millennials are rapidly closing the gap

Not (Just) Another Headline About Millennials: New Report Reveals How They Shop And Who They Trust

New research from Sabre goes beyond superficial questions and captures the voice of the Millennial consumer: the sources they trust for information on hotels when shopping, the channels they prefer when booking a stay and how often different members of th…
when and where Millennials will eat…efinition of where Generation X ends and the Millennials begin. With over … Millennials have surpassed Baby Boomers as the largest g

Millennials: The First Post-Demographic Generation of Travelers

What do a 19-year-old college sophomore, a 24-year-old administrative assistant and a 33-year-old middle-manager have in common? Unlike Baby Boomers, Generation X and other generations before them, it’s very difficult – if not impossible – to draw a cohes…
all three could be considered Millennials. And hoteliers are working hard to identify …what Millennials expect in terms of travel…œMillennialsâ… to draw a cohesive picture of Millennials based on demographics. This challenge is on