Innovative hotel marketing: Leveraging vouchers to attract new guests

Unlike a monetary gift card, which can be used for any service, a hotel may offer a Voucher tied to a specific activity or event, such as high tea, spa treatments, or hair salon services, often with an expiration date. These vouchers are associated with a unique SKU, redeemable only once, and come with specific terms and conditions. Upon receiving the Voucher, the recipient must contact the hotel to book the experience in advance and present the Voucher at the time of redemption.