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Article
January 22, 2021
Hotel Distribution – Why you need to be “agile” as a hotelier
The need for agile hotel distribution is more important now than ever, as the hotel industry continues to strategize and map out roads to recovery across every segment of the market amidst Covid. When was the...
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Article
November 18, 2020
Expedia Group Rev+ now available in SynXis Platform
Access real-time market intelligence from within the SynXis Platform As the pandemic pushes hoteliers to achieve more with fewer resources, the ability to forecast is now more critical than ever for a strong revenue management strategy....
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Article
August 21, 2020
Tips for maximizing your hotel’s visibility on the GDS channel
There’s no question the hospitality industry has experienced a major impact due to the COVID-19 pandemic. Nevertheless, we remain optimistic as we move into the recovery phase. Hotel bookings are on the rise, and travel agent...
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Article
June 29, 2020
WCAG and Accessibility: Is Your Hotel Fully Accessible to All Online Visitors?
When hotelier websites and booking tools are properly designed and coded, people with disabilities can use them. However, currently many travel sites and tools online are developed with accessibility barriers that make them difficult or impossible...
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Article
June 23, 2020
Highlighting the Hygiene Measures for Guest Safety at Your Properties
When hotels reopen after the COVID-19 crisis, guests will demand further assurances that hotel properties will have additional, verified health checks and standards in place. Health and safety will have a profound influence on the traveler...
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Article
June 16, 2020
Top 10 Distribution & Channel Optimization Strategies in Recovery Planning
Economies are opening-up cautiously. People have resumed travel planning gingerly even as they continue to be wary of the pandemic and risk of infection. As hotels prepare to open their doors again and welcome guests back...
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Article
February 20, 2020
The importance of transparency for hotel taxes and fees
Yes, there has been yet another change in the digital marketing world of hoteliers! Google, far and away the dominant force on metasearch, announced they will begin to offer users greater rate transparency in Google Hotel...
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Article
January 22, 2020
Making intelligent connections
Our brains are constantly thinking, even while we read. We draw on our prior knowledge and experiences, using that information to make connections that help us better engage in the text we are reading. This process...
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Article
November 27, 2019
Google Trips: More and More Travelers Are Looking to Google
Let’s start off with a few eye-opening statistics from Google and their recent Travelers Attitudes & Behaviors research. This report shows that 79% of mobile travelers completed a booking after doing research on their smartphone. In...
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Article
November 4, 2019
Lessons from Hollywood to bring more guests to your hotel
Like Hollywood’s end-of-the-year race to release movies for best-picture consideration, every hotelier wants to draw a crowd to their property. Hoteliers can learn a lesson or two from Hollywood when it comes to luring larger audiences...
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Article
October 2, 2019
The state of hotel website traffic
Without solid industry data, competitive benchmarking is difficult or impossible. And with consumers’ shopping and booking behavior continuing to evolve, it’s vital that you take time to examine your digital marketing strategy. Since regular competitive benchmarking...
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Article
July 26, 2019
Putting contextual advertising in context for hoteliers
When it comes to maximizing bookings and revenue, a hotel’s digital advertising plays a vital role, now more than ever when implementing a direct-booking strategy. It also serves as a key in reaching guests and sharing...