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March 30, 2017
New Google advertising feature allows hoteliers to reach high-converting audiences using guest profiles
Throughout the last several months, Google has introduced several new and valuable features that allow us to help you, our hotelier customers, more effectively pinpoint and reach your target audiences via paid search advertising. In addition...
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Article
April 4, 2017
Infographic: How to untangle the channel distribution challenges hoteliers face
The current hotel distribution landscape is a complicated tapestry. The large number of interlaced interactions between hoteliers and guests results in an intricate and complex combination of devices, channels and sequences of events that, ultimately, result...
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April 6, 2017
Refine your hotel’s TripAdvisor strategy: Three key elements to consider right now
Millions of potential hotel guests visit TripAdvisor every month to plan their journeys. At present, the company reports an average of 390 million monthly unique visitors and has listings for 7 million accommodations, restaurants and attractions. For hoteliers,...
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May 10, 2017
Winning in micro-moments: How to optimize your website to increase direct bookings
Today’s travelers have more options than ever for shopping and booking your hotel. Our recent white paper in partnership with Phocuswright found that 44 percent of travelers visit hotel websites during the shopping process, even when they choose...
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June 8, 2017
3 steps to optimize your hotel’s pay-per-click strategy
The success of your hotel’s pay-per-click (PPC) advertising strategy depends on its ability to reach the most qualified users with enticing offers, helping your hotel stand out from the competition. Follow these 3 steps to build...
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August 16, 2017
2017’s digital experience trends show how hotels can increase direct online conversions
The Sabre Digital Experience team recently concluded an analysis of hotel website and customer shopping behavior for the first half of 2017. Travelers are relying more on mobile phones and tablets for both hotel shopping and...
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September 26, 2017
Is your hotel’s digital strategy keeping up with the latest in search engine marketing?
Search marketing encompasses search engine optimization (SEO) and search engine marketing (SEM). SEO focuses on getting organic (free) traffic from the search results on search engines, while SEM focuses on acquiring customers by placing paid ads on...
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September 26, 2017
[INFOGRAPHIC] International Travelers’ Hotel Booking Preferences: How to increase direct conversions
The channels consumers prefer to use when shopping and booking hotels varies across countries. As hoteliers aim to increase direct bookings, an understanding of customer preferences allows them to set a strategy in place that wins...
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November 17, 2017
Implement A Strong Cyber Weekend Strategy To Drive This Year’s Best Results
While Black Friday and Cyber Monday are best known for the chaotic consumers that crowd retail stores each morning, they also offer the year’s greatest potential to drive strong performance for hotels’ digital marketing programs. With...
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April 2, 2018
The 2 things hotels must do with Google’s Q&A feature
In mid-2017, Google rolled out the “Question and Answer” feature on the Knowledge Graph, allowing users to ask and respond to questions about the listing. The screenshot to the right shows where the Questions and Answers...
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