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May 1, 2023
Retailing Excellence Special: “Only Policies? Well, not really…” – Issue 4
Early adopters of SynXis Retail Studio are catching the vision of where the market is heading, it’s all about elevating the guest experience through expanding the array of offerings across all categories.
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April 28, 2023
Retailing Excellence Special: Strengthen Your Brand Equity on SynXis® Retail Studio™ – Issue 3
Retailing Excellence on SynXis Retail Studio enables hoteliers to build their brand via advanced content management and flexibility.
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March 29, 2023
Retailing Excellence Special: Best Practices for a Hotelier Taking First Steps in Retailing – Issue 2
Are you just embarking on your retailing journey in hospitality? Wondering if you are setting up your first virtual store in the right way? This retailing special provides some "Best practices for a hotelier taking first steps in retailing".
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March 15, 2023
Retailing Excellence Special: The Shift to Retailing is a Change in Mindset – Issue 1
In the hospitality industry, the revenue management approach is shifting from traditional and current mindsets to a more holistic retailing mindset. An example of the current revenue management philosophy is as follows, “I sell a room and maybe a few things here and there, but I measure success by average daily rate and average occupancy.” The difference in holistic retailing mindset: “I sell what my guests want, and I measure success by total revenue.” Let’s breakdown this holistic retailing approach into two main components:
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