-
July 6, 2020
2020 State of Hotel Website Traffic – A Benchmark Study of Hotel Websites
Growing up, I revered Pete Sampras as the G.O.A.T. (Greatest of All Time) in men’s tennis as he dominated 14 grand slams. That changed when Roger Federer shattered every record in the book, dominating the game...
-
September 26, 2020
Buckle Up – 5 Ways to Accelerate Your Hotel’s Recovery
We’re starting to see the beginning signs of hospitality’s recovery, with more and more glimmers of optimism on the horizon. In North America, we’ve seen multiple weeks of occupancy levels at or near 50% in some...
-
August 6, 2021
Checklist: Return of Business Travel
Through our chats with those around the industry, strong signs emerge that it is back to business – or almost – for many companies. With some hoteliers proactively working to optimizing future business bookings, there is...
-
March 6, 2020
Create a Picture-Perfect Booking Experience for Guests
In our first blog, we covered a number of learnings our team has gathered over the years that are proven to positively impact a hotel’s booking performance. Each finding had to do with enhancing the user...
-
June 11, 2020
Get to the Point and Get More Bookings
I often hear “people don’t read.” And while research shows reading patterns have changed in the last 10-20 years, people do scan text content for relevant information and read more carefully when narrowing choices. The same three things that hotel shopping decisions revolve around are therefore...
-
April 12, 2021
Google Organic Meta Listings – Hot or Not?
With Q2 here, we are entering a critical period in not just the year, but as we move into the next phase of this COVID world we’ve been living in for over a year. The sun...
-
June 23, 2020
Highlighting the Hygiene Measures for Guest Safety at Your Properties
When hotels reopen after the COVID-19 crisis, guests will demand further assurances that hotel properties will have additional, verified health checks and standards in place. Health and safety will have a profound influence on the traveler...
-
-
January 22, 2019
How to resolve negotiated rate audit failures in the GDS
The RFP and Rate Loading seasons are winding down. Next up on the negotiated rate calendar? Auditing season. Unfortunately, during January and February many hotels will learn they have failed a preferred rate audit. What is...