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July 22, 2021
Who Took the Cookie From the Cookie Jar?
No, seriously…who? The internet’s ecosystem has evolved significantly over the past decade, but what online users are experiencing in today’s marketplace is an even more drastic shift in the battle for big data. The average person...
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October 7, 2019
What hoteliers get wrong with in-context ads
In our recent blog, Putting Contextual Advertising in Context for Hoteliers, we covered the many advantages that contextual advertising offers over more frequently used hotel advertising initiatives or strategies for driving direct bookings. So, what is...
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April 3, 2017
What hospitality industry consultants are saying: Insights from ITB Berlin 2017
ITB Berlin 2017 is over, and those who were part of this year’s record-setting crowd of over 28,000 have now returned home with new insights and new connections – not to mention all the memories they...
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June 29, 2020
WCAG and Accessibility: Is Your Hotel Fully Accessible to All Online Visitors?
When hotelier websites and booking tools are properly designed and coded, people with disabilities can use them. However, currently many travel sites and tools online are developed with accessibility barriers that make them difficult or impossible...
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February 17, 2020
Top 9 Ways to Enhance Your Hotel’s Booking Engine UX
What will make travelers convert to guests? This is the prevailing question our User Experience (UX) team, architects, and developers are frequently asked by hoteliers. As a hotelier, you’ve probably thought about this question, too. Since...
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June 17, 2020
Top 10 Distribution and Channel Optimization Strategies for Hoteliers in Recovery Planning
Are your properties opening up as people slowly resume their travel plans? We’ve compiled the top 10 tips and strategies for hoteliers in the recovery planning process.
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June 16, 2020
Top 10 Distribution & Channel Optimization Strategies in Recovery Planning
Economies are opening-up cautiously. People have resumed travel planning gingerly even as they continue to be wary of the pandemic and risk of infection. As hotels prepare to open their doors again and welcome guests back...
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February 4, 2020
Tips for hotels on driving conversions and creating lasting impressions with travelers
Everyone has heard the common expression, “a picture is worth a thousand words.” Renowned photographer Destin Sparks further states, “Photography is the story I fail to put into words.” It becomes quickly apparent, pictures have the...
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June 22, 2020
Styling for Positive User Experience on Your Hotel Website
Setting your hotel brand apart is crucial to establishing a firm customer base. This is true of small, independently owned hotels, as well as national chains. But your hotel lobby isn’t the only place style matters....
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March 25, 2020
Recommendations for Hoteliers on Digital Communications and Advertising Updates
We are immersed in a difficult and unprecedented time in the travel and hospitality industry. However, there are some steps you can take when it comes to your digital marketing to make the most of what...