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Article
August 6, 2021
Checklist: Return of Business Travel
Through our chats with those around the industry, strong signs emerge that it is back to business – or almost – for many companies. With some hoteliers proactively working to optimizing future business bookings, there is...
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Article
July 22, 2021
Who Took the Cookie From the Cookie Jar?
No, seriously…who? The internet’s ecosystem has evolved significantly over the past decade, but what online users are experiencing in today’s marketplace is an even more drastic shift in the battle for big data. The average person...
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Article
April 12, 2021
Google Organic Meta Listings – Hot or Not?
With Q2 here, we are entering a critical period in not just the year, but as we move into the next phase of this COVID world we’ve been living in for over a year. The sun...
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Article
September 26, 2020
Buckle Up – 5 Ways to Accelerate Your Hotel’s Recovery
We’re starting to see the beginning signs of hospitality’s recovery, with more and more glimmers of optimism on the horizon. In North America, we’ve seen multiple weeks of occupancy levels at or near 50% in some...
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Article
July 6, 2020
2020 State of Hotel Website Traffic – A Benchmark Study of Hotel Websites
Growing up, I revered Pete Sampras as the G.O.A.T. (Greatest of All Time) in men’s tennis as he dominated 14 grand slams. That changed when Roger Federer shattered every record in the book, dominating the game...
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Article
June 29, 2020
WCAG and Accessibility: Is Your Hotel Fully Accessible to All Online Visitors?
When hotelier websites and booking tools are properly designed and coded, people with disabilities can use them. However, currently many travel sites and tools online are developed with accessibility barriers that make them difficult or impossible...
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Article
June 23, 2020
Highlighting the Hygiene Measures for Guest Safety at Your Properties
When hotels reopen after the COVID-19 crisis, guests will demand further assurances that hotel properties will have additional, verified health checks and standards in place. Health and safety will have a profound influence on the traveler...
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Article
June 22, 2020
Styling for Positive User Experience on Your Hotel Website
Setting your hotel brand apart is crucial to establishing a firm customer base. This is true of small, independently owned hotels, as well as national chains. But your hotel lobby isn’t the only place style matters....
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Article
June 16, 2020
Top 10 Distribution & Channel Optimization Strategies in Recovery Planning
Economies are opening-up cautiously. People have resumed travel planning gingerly even as they continue to be wary of the pandemic and risk of infection. As hotels prepare to open their doors again and welcome guests back...
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Article
June 11, 2020
Get to the Point and Get More Bookings
I often hear “people don’t read.” And while research shows reading patterns have changed in the last 10-20 years, people do scan text content for relevant information and read more carefully when narrowing choices. The same three things that hotel shopping decisions revolve around are therefore...
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Article
June 7, 2020
Optimize your booking engine layouts
What is a web layout? A web layout is a skeletal framework that defines how the information will be structured and organized on the web pages. It’s foundational to the user experience on any website, more...
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Article
May 6, 2020
Preparing for Hotel Recovery with Balanced Revenue Management Decisions
There’s no denying that the current world-changing pandemic has brought the travel industry to a screeching halt. We have seen a once-in-a-lifetime near-total stoppage of tourism, owing to travel bans, hotel, and cruise ship quarantines, and...