The channels consumers prefer to use when shopping and booking hotels varies across countries. As hoteliers aim to increase direct bookings, an understanding of customer preferences allows them to set a strategy in place that wins guest in their micro-moments – anytime, anywhere and on any device. Our new infographic demonstrates the most popular direct channels travelers around the world prefer to book their hotel. For insights on other regions and channels, download the Channel Optimization in Hospitality white paper.

Click here to learn how to influence more guests to book direct.