Channel Optimization

Blog Sep 26, 2017

[INFOGRAPHIC] International Travelers’ Hotel Booking Preferences: How to increase direct conversions

The channels consumers prefer to use when shopping and booking hotels varies across countries. As hoteliers aim to increase direct...

Blog Aug 2, 2017

Creating hotel distribution strategies tailored to guests’ regional preferences: 4 key takeaways

The distribution strategy that led your hotel or chain to revenue growth last year won’t necessarily continue to be successful...

Blog Jun 21, 2017

Choosing the best distribution strategy: Should it be as unique as your hotel?

Technological advances have reshaped the hotel distribution landscape. Consumers have access to an unprecedented number of options for shopping and...

Blog Apr 4, 2017

Infographic: How to untangle the channel distribution challenges hoteliers face

The current hotel distribution landscape is a complicated tapestry. The large number of interlaced interactions between hoteliers and guests results...

Blog Mar 16, 2017

Mastering distribution is a bridge to revolutionizing the guest experience

We believe that true hospitality happens when you know the unique expectations of each guest and find ways to exceed...