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Articles
August 21, 2020
JA Resorts & Hotels Case Study
Maximizing Visibility with SEO, Online Media Programs and Other Digital Strategies with Sabre Hospitality Solutions Click here to download the PDF version The Digital Landscape As today’s guest becomes more reliant on mobile technology and the...
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Article
July 6, 2020
2020 State of Hotel Website Traffic – A Benchmark Study of Hotel Websites
Growing up, I revered Pete Sampras as the G.O.A.T. (Greatest of All Time) in men’s tennis as he dominated 14 grand slams. That changed when Roger Federer shattered every record in the book, dominating the game...
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Article
June 29, 2020
WCAG and Accessibility: Is Your Hotel Fully Accessible to All Online Visitors?
When hotelier websites and booking tools are properly designed and coded, people with disabilities can use them. However, currently many travel sites and tools online are developed with accessibility barriers that make them difficult or impossible...
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Article
June 22, 2020
Styling for Positive User Experience on Your Hotel Website
Setting your hotel brand apart is crucial to establishing a firm customer base. This is true of small, independently owned hotels, as well as national chains. But your hotel lobby isn’t the only place style matters....
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Article
June 11, 2020
Get to the Point and Get More Bookings
I often hear “people don’t read.” And while research shows reading patterns have changed in the last 10-20 years, people do scan text content for relevant information and read more carefully when narrowing choices. The same three things that hotel shopping decisions revolve around are therefore...
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Article
June 7, 2020
Optimize your booking engine layouts
What is a web layout? A web layout is a skeletal framework that defines how the information will be structured and organized on the web pages. It’s foundational to the user experience on any website, more...
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Article
July 26, 2019
Putting contextual advertising in context for hoteliers
When it comes to maximizing bookings and revenue, a hotel’s digital advertising plays a vital role, now more than ever when implementing a direct-booking strategy. It also serves as a key in reaching guests and sharing...
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Article
April 2, 2018
The 2 things hotels must do with Google’s Q&A feature
In mid-2017, Google rolled out the “Question and Answer” feature on the Knowledge Graph, allowing users to ask and respond to questions about the listing. The screenshot to the right shows where the Questions and Answers...
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Article
November 17, 2017
Implement A Strong Cyber Weekend Strategy To Drive This Year’s Best Results
While Black Friday and Cyber Monday are best known for the chaotic consumers that crowd retail stores each morning, they also offer the year’s greatest potential to drive strong performance for hotels’ digital marketing programs. With...