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Digital Experience


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Digital Experience
  • Articles

    August 21, 2020

    JA Resorts & Hotels Case Study

    Maximizing Visibility with SEO, Online Media Programs and Other Digital Strategies with Sabre Hospitality Solutions Click here to download the PDF version The Digital Landscape As today’s guest becomes more reliant on mobile technology and the...

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  • Article

    Tips & Advice

    July 6, 2020

    2020 State of Hotel Website Traffic – A Benchmark Study of Hotel Websites

    Growing up, I revered Pete Sampras as the G.O.A.T. (Greatest of All Time) in men’s tennis as he dominated 14 grand slams. That changed when Roger Federer shattered every record in the book, dominating the game...

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  • Article

    Tips & Advice

    June 29, 2020

    WCAG and Accessibility: Is Your Hotel Fully Accessible to All Online Visitors?

    When hotelier websites and booking tools are properly designed and coded, people with disabilities can use them. However, currently many travel sites and tools online are developed with accessibility barriers that make them difficult or impossible...

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  • Article

    Tips & Advice

    June 22, 2020

    Styling for Positive User Experience on Your Hotel Website

    Setting your hotel brand apart is crucial to establishing a firm customer base. This is true of small, independently owned hotels, as well as national chains. But your hotel lobby isn’t the only place style matters....

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  • Article

    Tips & Advice

    June 11, 2020

    Get to the Point and Get More Bookings

    I often hear “people don’t read.” And while research shows reading patterns have changed in the last 10-20 years, people do scan text content for relevant information and read more carefully when narrowing choices. The same three things that hotel shopping decisions revolve around are therefore...

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  • Article

    Tips & Advice

    June 7, 2020

    Optimize your booking engine layouts

    What is a web layout? A web layout is a skeletal framework that defines how the information will be structured and organized on the web pages. It’s foundational to the user experience on any website, more...

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  • Webinars + Training

    Tips & Advice

    September 6, 2019

    How Hoteliers Can Keep Up With the Evolution of Metasearch

    Watch on demand
  • Article

    Distribution

    July 26, 2019

    Putting contextual advertising in context for hoteliers

    When it comes to maximizing bookings and revenue, a hotel’s digital advertising plays a vital role, now more than ever when implementing a direct-booking strategy. It also serves as a key in reaching guests and sharing...

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  • Article

    Distribution

    April 9, 2019

    How confident are you (really) in your guest acquisition strategy?

    How often do you examine your guest acquisition strategy? For hoteliers, the pace of change isn’t slowing. From market disruptions to changing shopping habits and the impact of new technology, hoteliers are contending with dynamic forces...

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  • Webinars + Training

    Distribution

    April 6, 2019

    How to Create Inspiration that Drives Hotel Bookings

    Watch on demand
  • Article

    Retailing

    April 2, 2018

    The 2 things hotels must do with Google’s Q&A feature

    In mid-2017, Google rolled out the “Question and Answer” feature on the Knowledge Graph, allowing users to ask and respond to questions about the listing. The screenshot to the right shows where the Questions and Answers...

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  • Article

    Retailing

    November 17, 2017

    Implement A Strong Cyber Weekend Strategy To Drive This Year’s Best Results

    While Black Friday and Cyber Monday are best known for the chaotic consumers that crowd retail stores each morning, they also offer the year’s greatest potential to drive strong performance for hotels’ digital marketing programs. With...

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