Digital Experience
Blog Jul 6, 2020
2020 State of Hotel Website Traffic – A Benchmark Study of Hotel Websites
Growing up, I revered Pete Sampras as the G.O.A.T. (Greatest of All Time) in men’s tennis as he dominated 14...
Blog Jun 29, 2020
WCAG and Accessibility: Is Your Hotel Fully Accessible to All Online Visitors?
When hotelier websites and booking tools are properly designed and coded, people with disabilities can use them. However, currently many...
Blog Jun 22, 2020
Styling for Positive User Experience on Your Hotel Website
Setting your hotel brand apart is crucial to establishing a firm customer base. This is true of small, independently owned...
Blog Jun 11, 2020
Get to the Point and Get More Bookings
I often hear "people don't read." And while research shows reading patterns have changed in the last 10-20 years, people do scan text content for relevant information and read...
Blog Jun 7, 2020
Optimize your booking engine layouts
What is a web layout? A web layout is a skeletal framework that defines how the information will be structured...
Blog Jul 26, 2019
Putting contextual advertising in context for hoteliers
When it comes to maximizing bookings and revenue, a hotel's digital advertising plays a vital role, now more than ever...
Blog Apr 9, 2019
How confident are you (really) in your guest acquisition strategy?
How often do you examine your guest acquisition strategy? For hoteliers, the pace of change isn’t slowing. From market disruptions...
Blog Apr 2, 2018
The 2 things hotels must do with Google’s Q&A feature
In mid-2017, Google rolled out the “Question and Answer” feature on the Knowledge Graph, allowing users to ask and respond...
Blog Nov 17, 2017
Implement A Strong Cyber Weekend Strategy To Drive This Year’s Best Results
While Black Friday and Cyber Monday are best known for the chaotic consumers that crowd retail stores each morning, they...
Blog Sep 26, 2017
Is your hotel’s digital strategy keeping up with the latest in search engine marketing?
Search marketing encompasses search engine optimization (SEO) and search engine marketing (SEM). SEO focuses on getting organic (free) traffic from the...
Blog Aug 16, 2017
2017’s digital experience trends show how hotels can increase direct online conversions
The Sabre Digital Experience team recently concluded an analysis of hotel website and customer shopping behavior for the first half...