Digital Marketing

Blog Apr 2, 2018

The 2 things hotels must do with Google’s Q&A feature

In mid-2017, Google rolled out the “Question and Answer” feature on the Knowledge Graph, allowing users to ask and respond...

Blog Nov 17, 2017

Implement A Strong Cyber Weekend Strategy To Drive This Year’s Best Results

While Black Friday and Cyber Monday are best known for the chaotic consumers that crowd retail stores each morning, they...

Blog Sep 26, 2017

Is your hotel’s digital strategy keeping up with the latest in search engine marketing?

Search marketing encompasses search engine optimization (SEO) and search engine marketing (SEM). SEO focuses on getting organic (free) traffic from the...

Blog Jul 12, 2017

Bing is bringing bots to local businesses. Here’s how hoteliers can prepare for this new technology

Photo credit: Microsoft Chatbots allow brands to communicate and sell to customers in a way that’s informal, easy-to-use and fun. And...

Blog Jun 8, 2017

3 steps to optimize your hotel’s pay-per-click strategy

The success of your hotel’s pay-per-click (PPC) advertising strategy depends on its ability to reach the most qualified users with...

Blog May 10, 2017

Winning in micro-moments: How to optimize your website to increase direct bookings

Today’s travelers have more options than ever for shopping and booking your hotel. Our recent white paper in partnership with Phocuswright found...

Blog Apr 6, 2017

Refine your hotel’s TripAdvisor strategy: Three key elements to consider right now

Millions of potential hotel guests visit TripAdvisor every month to plan their journeys. At present, the company reports an average...

Blog Apr 3, 2017

What hospitality industry consultants are saying: Insights from ITB Berlin 2017

ITB Berlin 2017 is over, and those who were part of this year’s record-setting crowd of over 28,000 have now...

Blog Mar 30, 2017

New Google advertising feature allows hoteliers to reach high-converting audiences using guest profiles

Throughout the last several months, Google has introduced several new and valuable features that allow us to help you, our...

Blog Mar 21, 2017

Google’s penalty for “intrusive” interstitials: What hoteliers need to know

Google is once more making it clear what kinds of mobile experiences they want to encourage. Recently, they announced they...

Blog Mar 20, 2017

Emerging technologies hoteliers can leverage now: Chatbots, augmented reality, location beacons and more

It's an exciting time for hoteliers. New technologies are enabling deeper understanding of guests and providing a host of opportunities...