Digital Marketing
Blog Apr 2, 2018
The 2 things hotels must do with Google’s Q&A feature
In mid-2017, Google rolled out the “Question and Answer” feature on the Knowledge Graph, allowing users to ask and respond...
Blog Nov 17, 2017
Implement A Strong Cyber Weekend Strategy To Drive This Year’s Best Results
While Black Friday and Cyber Monday are best known for the chaotic consumers that crowd retail stores each morning, they...
Blog Sep 26, 2017
Is your hotel’s digital strategy keeping up with the latest in search engine marketing?
Search marketing encompasses search engine optimization (SEO) and search engine marketing (SEM). SEO focuses on getting organic (free) traffic from the...
Blog Jul 12, 2017
Bing is bringing bots to local businesses. Here’s how hoteliers can prepare for this new technology
Photo credit: Microsoft Chatbots allow brands to communicate and sell to customers in a way that’s informal, easy-to-use and fun. And...
Blog Jun 8, 2017
3 steps to optimize your hotel’s pay-per-click strategy
The success of your hotel’s pay-per-click (PPC) advertising strategy depends on its ability to reach the most qualified users with...
Blog May 10, 2017
Winning in micro-moments: How to optimize your website to increase direct bookings
Today’s travelers have more options than ever for shopping and booking your hotel. Our recent white paper in partnership with Phocuswright found...
Blog Apr 6, 2017
Refine your hotel’s TripAdvisor strategy: Three key elements to consider right now
Millions of potential hotel guests visit TripAdvisor every month to plan their journeys. At present, the company reports an average...
Blog Apr 3, 2017
What hospitality industry consultants are saying: Insights from ITB Berlin 2017
ITB Berlin 2017 is over, and those who were part of this year’s record-setting crowd of over 28,000 have now...
Blog Mar 30, 2017
New Google advertising feature allows hoteliers to reach high-converting audiences using guest profiles
Throughout the last several months, Google has introduced several new and valuable features that allow us to help you, our...
Blog Mar 21, 2017
Google’s penalty for “intrusive” interstitials: What hoteliers need to know
Google is once more making it clear what kinds of mobile experiences they want to encourage. Recently, they announced they...
Blog Mar 20, 2017
Emerging technologies hoteliers can leverage now: Chatbots, augmented reality, location beacons and more
It's an exciting time for hoteliers. New technologies are enabling deeper understanding of guests and providing a host of opportunities...