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Digital Marketing


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Digital Marketing
  • Article

    Tips & Advice

    July 6, 2020

    2020 State of Hotel Website Traffic – A Benchmark Study of Hotel Websites

    Growing up, I revered Pete Sampras as the G.O.A.T. (Greatest of All Time) in men’s tennis as he dominated 14 grand slams. That changed when Roger Federer shattered every record in the book, dominating the game...

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  • Articles

    Distribution

    November 5, 2019

    InterContinental Hotels Group (IHG) Case Study

    Increased visibility brings 40% bookings growth after selecting Sabre Hospitality Solutions to spotlight IHG’s United Arab Emirates portfolio Click here to download the PDF version Helping IHG Stand Out in a Crowded Marketplace Competition in today’s...

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  • Articles

    Distribution

    October 18, 2019

    Alila Hotels and Resorts Case Study

    SynXis In-Context Ads and Retailing Insights: Creating Personalized Strategies at the Property Level Click here to download the PDF version Building a Story of Success for Alila Hotels and Resorts The Alila experience is centered around...

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  • Webinars + Training

    Tips & Advice

    September 6, 2019

    How Hoteliers Can Keep Up With the Evolution of Metasearch

    Watch on demand
  • Article

    Retailing

    April 2, 2018

    The 2 things hotels must do with Google’s Q&A feature

    In mid-2017, Google rolled out the “Question and Answer” feature on the Knowledge Graph, allowing users to ask and respond to questions about the listing. The screenshot to the right shows where the Questions and Answers...

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  • Article

    Retailing

    November 17, 2017

    Implement A Strong Cyber Weekend Strategy To Drive This Year’s Best Results

    While Black Friday and Cyber Monday are best known for the chaotic consumers that crowd retail stores each morning, they also offer the year’s greatest potential to drive strong performance for hotels’ digital marketing programs. With...

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  • Article

    Retailing

    September 26, 2017

    Is your hotel’s digital strategy keeping up with the latest in search engine marketing?

    Search marketing encompasses search engine optimization (SEO) and search engine marketing (SEM). SEO focuses on getting organic (free) traffic from the search results on search engines, while SEM focuses on acquiring customers by placing paid ads on...

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  • Article

    Innovation in Hospitality

    July 12, 2017

    Bing is bringing bots to local businesses. Here’s how hoteliers can prepare for this new technology

    Photo credit: Microsoft Chatbots allow brands to communicate and sell to customers in a way that’s informal, easy-to-use and fun. And they’re quickly becoming a key information and shopping channel, with eMarketer reporting that 67 percent of Millennials say...

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  • Article

    Retailing

    June 8, 2017

    3 steps to optimize your hotel’s pay-per-click strategy

    The success of your hotel’s pay-per-click (PPC) advertising strategy depends on its ability to reach the most qualified users with enticing offers, helping your hotel stand out from the competition. Follow these 3 steps to build...

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  • Article

    Retailing

    May 10, 2017

    Winning in micro-moments: How to optimize your website to increase direct bookings

    Today’s travelers have more options than ever for shopping and booking your hotel. Our recent white paper in partnership with Phocuswright found that 44 percent of travelers visit hotel websites during the shopping process, even when they choose...

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  • Article

    Retailing

    April 6, 2017

    Refine your hotel’s TripAdvisor strategy: Three key elements to consider right now

    Millions of potential hotel guests visit TripAdvisor every month to plan their journeys. At present, the company reports an average of 390 million monthly unique visitors and has listings for 7 million accommodations, restaurants and attractions. For hoteliers,...

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  • Article

    Tips & Advice

    April 3, 2017

    What hospitality industry consultants are saying: Insights from ITB Berlin 2017

    ITB Berlin 2017 is over, and those who were part of this year’s record-setting crowd of over 28,000 have now returned home with new insights and new connections – not to mention all the memories they...

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