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July 6, 2020
2020 State of Hotel Website Traffic – A Benchmark Study of Hotel Websites
Growing up, I revered Pete Sampras as the G.O.A.T. (Greatest of All Time) in men’s tennis as he dominated 14 grand slams. That changed when Roger Federer shattered every record in the book, dominating the game...
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June 8, 2017
3 steps to optimize your hotel’s pay-per-click strategy
The success of your hotel’s pay-per-click (PPC) advertising strategy depends on its ability to reach the most qualified users with enticing offers, helping your hotel stand out from the competition. Follow these 3 steps to build...
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July 12, 2017
Bing is bringing bots to local businesses. Here’s how hoteliers can prepare for this new technology
Photo credit: Microsoft Chatbots allow brands to communicate and sell to customers in a way that’s informal, easy-to-use and fun. And they’re quickly becoming a key information and shopping channel, with eMarketer reporting that 67 percent of Millennials say...
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March 20, 2017
Emerging technologies hoteliers can leverage now: Chatbots, augmented reality, location beacons and more
It’s an exciting time for hoteliers. New technologies are enabling deeper understanding of guests and providing a host of opportunities to enhance operations, service and support. Our recent webinar, “Emerging Technologies Redefining the Hotel Experience,” provides a window...
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March 21, 2017
Google’s penalty for “intrusive” interstitials: What hoteliers need to know
Google is once more making it clear what kinds of mobile experiences they want to encourage. Recently, they announced they would start penalizing sites with intrusive mobile interstitials in their search results. Interstitials, of course, are...
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November 17, 2017
Implement A Strong Cyber Weekend Strategy To Drive This Year’s Best Results
While Black Friday and Cyber Monday are best known for the chaotic consumers that crowd retail stores each morning, they also offer the year’s greatest potential to drive strong performance for hotels’ digital marketing programs. With...
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September 26, 2017
Is your hotel’s digital strategy keeping up with the latest in search engine marketing?
Search marketing encompasses search engine optimization (SEO) and search engine marketing (SEM). SEO focuses on getting organic (free) traffic from the search results on search engines, while SEM focuses on acquiring customers by placing paid ads on...
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March 30, 2017
New Google advertising feature allows hoteliers to reach high-converting audiences using guest profiles
Throughout the last several months, Google has introduced several new and valuable features that allow us to help you, our hotelier customers, more effectively pinpoint and reach your target audiences via paid search advertising. In addition...
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June 30, 2023
Performance Max for travel goals
Have you ever asked a parent of young children if they have a favorite kid? The answer you’ll resoundingly hear is the cliché, “I love all my children the same.” Google, the company that owns 93%...
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April 6, 2017
Refine your hotel’s TripAdvisor strategy: Three key elements to consider right now
Millions of potential hotel guests visit TripAdvisor every month to plan their journeys. At present, the company reports an average of 390 million monthly unique visitors and has listings for 7 million accommodations, restaurants and attractions. For hoteliers,...
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April 2, 2018
The 2 things hotels must do with Google’s Q&A feature
In mid-2017, Google rolled out the “Question and Answer” feature on the Knowledge Graph, allowing users to ask and respond to questions about the listing. The screenshot to the right shows where the Questions and Answers...
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August 15, 2023
The Importance of Metasearch
Imagine you told everyone you know about your hotel. Your best friend, your neighbor, every loved one in your life. They all know your hotel is the best. It’s got the best rooms, the best views,...