-
Article
February 20, 2020
The importance of transparency for hotel taxes and fees
Yes, there has been yet another change in the digital marketing world of hoteliers! Google, far and away the dominant force on metasearch, announced they will begin to offer users greater rate transparency in Google Hotel...
-
Article
September 10, 2019
Why hoteliers are primed to be the ultimate retailer
By the end of this year, Statista estimates there will be 6.8 billion mobile users worldwide. The rise of mobile has generated countless shifts in consumer trends and behaviors, requiring consumer-facing businesses to constantly switch gears...
-
Hospitality Solutions Blog
April 9, 2019
How confident are you (really) in your guest acquisition strategy?
How often do you examine your guest acquisition strategy? For hoteliers, the pace of change isn’t slowing. From market disruptions to changing shopping habits and the impact of new technology, hoteliers are contending with dynamic forces...
-
Article
March 28, 2019
Why Google’s destination site for hotels proves that meta isn’t dead
If anyone thought meta was dead or dying, then Google’s March 11 release just gave it an adrenaline shot to the heart. Looking closely at the release, you can see meta is an important part of...