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May 19, 2023
Retailing Excellence Special: 5 myths about SynXis Retail Studio – Issue 5
5 myths on SynXis Retail Studio that keep hoteliers fixated on hospitality's current, crippling mindset: "I sell a room and I measure success by average daily rate and average occupancy."
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Articles
May 1, 2023
Retailing Excellence Special: “Only Policies? Well, not really…” – Issue 4
Early adopters of SynXis Retail Studio are catching the vision of where the market is heading, it’s all about elevating the guest experience through expanding the array of offerings across all categories.
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Articles
April 28, 2023
Retailing Excellence Special: Strengthen Your Brand Equity on SynXis® Retail Studio™ – Issue 3
Retailing Excellence on SynXis Retail Studio enables hoteliers to build their brand via advanced content management and flexibility.
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Articles
March 29, 2023
Retailing Excellence Special: Best Practices for a Hotelier Taking First Steps in Retailing – Issue 2
Are you just embarking on your retailing journey in hospitality? Wondering if you are setting up your first virtual store in the right way? This retailing special provides some "Best practices for a hotelier taking first steps in retailing".
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Articles
March 15, 2023
Retailing Excellence Special: The Shift to Retailing is a Change in Mindset – Issue 1
In the hospitality industry, the revenue management approach is shifting from traditional and current mindsets to a more holistic retailing mindset. An example of the current revenue management philosophy is as follows, “I sell a room and maybe a few things here and there, but I measure success by average daily rate and average occupancy.” The difference in holistic retailing mindset: “I sell what my guests want, and I measure success by total revenue.” Let’s breakdown this holistic retailing approach into two main components:
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Article
April 2, 2018
The 2 things hotels must do with Google’s Q&A feature
In mid-2017, Google rolled out the “Question and Answer” feature on the Knowledge Graph, allowing users to ask and respond to questions about the listing. The screenshot to the right shows where the Questions and Answers...