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Article
July 6, 2020
2020 State of Hotel Website Traffic – A Benchmark Study of Hotel Websites
Growing up, I revered Pete Sampras as the G.O.A.T. (Greatest of All Time) in men’s tennis as he dominated 14 grand slams. That changed when Roger Federer shattered every record in the book, dominating the game...
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Article
June 29, 2020
WCAG and Accessibility: Is Your Hotel Fully Accessible to All Online Visitors?
When hotelier websites and booking tools are properly designed and coded, people with disabilities can use them. However, currently many travel sites and tools online are developed with accessibility barriers that make them difficult or impossible...
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Article
June 22, 2020
Styling for Positive User Experience on Your Hotel Website
Setting your hotel brand apart is crucial to establishing a firm customer base. This is true of small, independently owned hotels, as well as national chains. But your hotel lobby isn’t the only place style matters....
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Article
June 11, 2020
Get to the Point and Get More Bookings
I often hear “people don’t read.” And while research shows reading patterns have changed in the last 10-20 years, people do scan text content for relevant information and read more carefully when narrowing choices. The same three things that hotel shopping decisions revolve around are therefore...
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Article
June 7, 2020
Optimize your booking engine layouts
What is a web layout? A web layout is a skeletal framework that defines how the information will be structured and organized on the web pages. It’s foundational to the user experience on any website, more...
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Article
March 6, 2020
Create a Picture-Perfect Booking Experience for Guests
In our first blog, we covered a number of learnings our team has gathered over the years that are proven to positively impact a hotel’s booking performance. Each finding had to do with enhancing the user...
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Article
February 17, 2020
Top 9 Ways to Enhance Your Hotel’s Booking Engine UX
What will make travelers convert to guests? This is the prevailing question our User Experience (UX) team, architects, and developers are frequently asked by hoteliers. As a hotelier, you’ve probably thought about this question, too. Since...