DNA: Digital Next Arena empowers hoteliers to transform the guest experience across Asia Pacific

DNA: Digital Next Arena, a series of innovative conferences hosted by Sabre and designed specifically for hoteliers, is empowering hoteliers to transform the guest experience across Asia Pacific with inspiring subject-matter experts, compelling market insights and valuable networking opportunities. Addressing the power of digital transformation for the hotel industry, the sessions demonstrate how harnessing data can enhance the guest experience and have a direct impact on revenue – making DNA: Digital Next Arena the ideal event for hoteliers looking to sharpen their edge in a highly competitive environment. Sabre is hosting DNA: Digital Next Arena in partnership with local branches of fellow travel technology brands, including IDeaS Revenue Solutions, Cendyn, Ingenico ePayments, Meituan and DragonTrail, and the forum has already welcomed hundreds of the industry’s most influential players in key regional markets such as Australia, China, Hong Kong, Indonesia, Singapore and Vietnam. With additional DNA: Digital Next Arena events scheduled over the coming months, the sessions will continue to provide hoteliers with the opportunity to discover industry-leading technology solutions that directly impact workflow, drive revenue, and put into motion a digital transformation that will positively impact the guest experience.

DNA: Digital Next Arena forum in Hong Kong From left to right:Kevin Leung, e-Business Executive, Lodgewood by L’hotel Mongkok, Celine Chan, Director of Revenue, L’hotel Island South, Terence Fong, Digital Marketing Manager, Hotel ICON, Daisy Hung, Account Management Operations, North Asia, Sabre Hospitality Solutions, Stanley Tsang, e-Business Manager, L’hotel Island South

“It was a pleasure for me and my team to attend theDNA: Digital Next Arena forum on behalf of Wyndham Hotels & Resorts. The subject matter experts were compelling and concretely demonstrated how hoteliers can best leverage innovative technology solutions to generate revenue,” said Kitty Huang, vice president, Wyndham Hotels & Resorts Greater China. “It was the perfect opportunity to focus on what matters most to our business – providing an enhanced guest experience to our customers. We are now better-equipped to make this happen,” she added “DNA: Digital Next Arena gives us the opportunity to interact directly with our customers and help them better understand guest behaviour through the use of technological innovation,” said Frank Trampert, managing director and chief commercial officer, Asia Pacific, Sabre Hospitality Solutions. “As a trusted advisor to the region’s hotelier community, Sabre is leading these workshops with fellow travel technology leaders to facilitate knowledge transfer. By leveraging our innovative Synxis Platform for connectivity, distribution, and data analysis, hoteliers will now have the necessary tools to harness their data and fully understand the distinctiveness of their own markets,” he added. For more information or to join an upcoming DNA: Digital Next Arena event, please contact:HospitalityAPAC@sabre.com About Sabre Sabre Corporation is the leading technology provider to the global travel industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. Media Contact: Maxime-Elisabeth Illick Public Relations Manager Email: maxime.illick@sabre.com Telephone: +65 6426 0088