Sabre launches new solution to connect hoteliers and tour operators on the SynXis Enterprise Platform

Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, today announced the launch of SynXis Tour Manager, a solution to help hoteliers seamlessly manage distribution to tour operators and destination management companies. Through the SynXis Enterprise Platform, hoteliers can now automate and better integrate this channel within their broader distribution strategy and process. Hotel distribution through tour operators is particularly important for hotels in tourist destinations, especially in the Europe, Middle East and Africa (EMEA) and South America regions. According to SynXis Central Reservations production data, some brands see over 20 percent of their revenue coming from this segment. However, most hotels’ current operating model with tour operators is time consuming, manual and expensive. Rates are often bound by annual contracts and remain static, resulting in rate disparity with other channels and the inability to adjust pricing throughout the year. In addition, more and more tour packages are becoming dynamic and require a real-time approach. Thanks to SynXis Tour Manager, hoteliers can centrally manage distribution through this channel, automating rates, availability and reservation delivery, while allowing tour operators to access new hotel content and real-time packaging solutions online and within travel agency tools. “The fragmented nature of today’s hospitality industry creates a complex distribution landscape and presents unique challenges that hoteliers must overcome to maximize revenue,” said Clinton Anderson, president of Sabre Hospitality Solutions. “Distribution through the tour operator channel is very manual and often exists outside of a hotelier’s typical processes and systems, making it highly labor-intensive. SynXis Tour Manager is a great addition to our SynXis Enterprise Platform to help our customers deliver distinct and dependable experiences to their guests across their travel journey. Through our distribution and channel optimization capabilities, we make a positive impact on our customers’ operations and the quality of their guests’ experiences.” SynXis Tour Manager offers a fully integrated solution for hoteliers to connect with relevant tour operators and centrally manage their distribution strategies via the SynXis Enterprise Platform. It connects to hundreds of global tour operators and destination management companies, giving them the option to transform the current operating model with tour operators via fully integrated automation for rates, inventory, availability and reservation delivery to the hotel. In turn, hoteliers can increase revenue by dynamically yielding rates for the tour operators and eliminating static rates, inventory blocks and time-consuming email/fax-based confirmations with a unique two-way integration to tour operators. About Sabre Sabre Corporation is the leading technology provider to the global travel industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information, please visit Media contact: Investor contact: