“Using GDS media strategically has proven to be very successful for TFE Hotels. We thank Sabre as our partner for advising us on what works and what does not so that we could make the most sensible return-on-investment decisions. We had a successful winter with exceptional results on the GDS.”Rachel Argaman CEO, TFE Hotels
One of the best ways for a hotel to stand out in a crowded marketplace is to be noticed by travel agents, whose job it is to find the best options to fit a traveler’s needs.
TFE Hotels, a leading hotel operator with properties across Australia, New Zealand and Europe, partnered with Sabre to identify opportunities to highlight their brand in the GDS. The Sabre team created targeted cluster and individual property campaigns for Australia’s 2016 winter travel season. With eye-catching creatives and prime placement in travel agents’ workspace, the promotions offered limited-time offers and progressively larger discounts for longer stays, up to 20 percent off BAR, in addition to complimentary unlimited wireless internet, late checkout and a welcome gift for guests.