How Saint James Paris Hotel Catalyzed New Revenue Streams with Gift Cards and Vouchers

Challenges & Objectives 

Saint James Paris aspired to enhance its retail while highlighting its status as a distinguished 5-star hotel. Dissatisfied with their prior solution from an alternative provider, which failed to adequately showcase the opulent experience they offered, the hotel was determined to improve its guest experience. With this in mind, their primary objective was twofold: to enable guests to share the luxury experience of Saint James Paris with their loved ones while also capitalizing on this opportunity to drive revenue. 

Solution 

Saint James Paris selected Sabre gift cards due to the platform’s extensive experience and clientele in the luxury sector, along with its partnerships with esteemed brands like Capella Hotels & Resorts. Sabre’s Gift Cards & Vouchers provide hotels with a comprehensive online solution, allowing them to efficiently manage, customize, and sell gift cards directly through their website. The platform seamlessly integrates with its existing websites, delivering a luxurious and cohesive brand experience for customers. 

Key Features: 

• Personalized Branding Options: Our platform allows hotels to customize gift cards with their logo, branding elements, and messaging, ensuring a consistent brand experience for customers. 
• Easy Purchasing Process: Customers can easily purchase gift cards directly through the hotel’s website on a subdomain, streamlining the purchasing process and increasing convenience. 

• Streamlined Redemption: Manual data entry is eliminated as activation and redemption are seamlessly handled through the app or browser. This ensures precise tracking of all gift card sales and redemptions. 

Implementation 

The onboarding process was conducted with close collaboration, which facilitated an efficient transition. The technical aspect was managed by the production team, ensuring a smooth implementation. Additionally, comprehensive training sessions were conducted to equip our team with the necessary skills to navigate the new platform proficiently. 

Leading up to the launch, Saint James Paris strategically marketed their gift cards across various channels to maximize visibility and engagement. A dedicated “gift card” button was prominently featured on their website, providing easy access for potential buyers. Furthermore, newsletters and social media platforms served as valuable avenues for promoting their gift cards, with regular posts and stories highlighting their unique offerings. 

The hotel also strategically timed its campaigns to coincide with key festive seasons such as Christmas, Easter, and Valentine’s Day, capitalizing on heightened consumer spending during these periods. Notably, their efforts yielded significant results, with December emerging as a standout month for gift card sales, particularly amidst the Christmas gifting season. 

Results