Retailing Excellence Special
Strengthen Your Brand Equity on SynXis® Retail Studio™ – Issue 3
By Derek Hervey | Retailing Excellence Lead at Sabre Hospitality
To strengthen your brand equity: provide non-revenue generating items at no fee to guests.
Use cases include: Credits given to the guest from the hotel (e.g., “skip housekeeping” policy, etc.) or allow guests to purchase free gifts (e.g., complimentary add-ons, loyalty benefits, etc.) or donate to social causes (e.g., philanthropy, charity, etc.).
Did you know most consumers…
- Would recommend a brand that supports a good cause over one that doesn’t
- Would switch brands if a different brand of similar quality supported a good cause
- Believe businesses need to place at least equal weight on society’s interest as on business’ interest
Let’s flip this scenario to hospitality retailing. What non-revenue generating items will drive emotional loyalty, create a protective shield against competitive activity, drive brand equity, or unveil opportunities for differentiation and innovation?
Sabre Hospitality will not charge any transaction fees for non-revenue generating items on SynXis Retailing. Combine the items that you can monetize, with the free items that enhance guest experience and support a good cause.
According to a recent article on PhocusWire*, traveling businesses are looking to boost their brand image, awareness, recall and loyalty. How will your property take advantage and build brand positioning with this new opportunity?
*Reference: Nishank Gopalkrishnan (December 2022). Published by PhocusWire
Additional resource: The Shift to Retailing is a Change in Mindset
Are you ready drive both revenue and your brand value?
with SynXis® Retailing
