Most hospitality brands consider revenue per available room (RevPAR) as their primary success metric, but this measurement is limited to occupancy and rates. To generate greater revenue and increase guest satisfaction, hoteliers need to focus on total revenue, which includes experiences that go beyond the room.
Why Total Revenue Will Power the Future of Hotel Retailing
Most hospitality brands consider revenue per available room (RevPAR) as their primary success metric, but this measurement is limited to occupancy and rates. To generate greater revenue and increase guest satisfaction, hoteliers need to focus on total revenue, which includes experiences that go beyond the room.