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Hotel Chain Sees 16.9% YoY Lift in GDS Bookings

Sabre GDS Media PromoSpots

Published on August 8, 2018
Retailing

Giving travel agents a customized message at the right time helps properties increase bookings

An upscale hotel chain in North America ran a total of 24 Sabre PromoSpots campaigns for 14 of its properties between January 2016 and January 2017. Promotions included discounts of 15% to 20% off BAR, late check-out and complimentary food & beverage; some promotions also included travel agent commission of 15%. The campaign generated revenue of over $4.7 million on an investment of $143,724 in Sabre media PromoSpots – a return of more than 33 to 1. Fourteen of the participating properties saw a 16.9% year-over-year increase in GDS bookings versus the same period 12 months earlier. The chain’s other properties that didn’t participate in PromoSpots campaigns saw a 9.3% decline in GDS bookings versus the same period the previous year.

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