Reports, Trends & White Papers

Digital Transformation of the Guest Experience

Digital Transformation of the Guest Experience

In our new study, we investigate the market challenges facing the industry—for both hoteliers and their customers. We interviewed hotel executives from around the world to better understand the technology, challenges and trends that factor into their guest experience strategy. This report will ultimately guide you in architecting the modern guest experience.

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The Latin American Traveler

Overall tourism growth in Latin America is positive. Hotel brands, ranging from budget to luxury, are investing in Latin America. And as the region stabilizes, Latin American consumers are able and ready to spend more in travel.

While regional differences and language factor into the uniqueness of the Latin American traveler, the 6 mega-trends identified in this report are defining what these consumers expect from brands.
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The 2017 Smart Decision Guide to Hotel Property Management Systems

A hotel's PMS can play a critical role in enhancing the guest experience. Different hoteliers have different expectations of a property management system. This unbiased, factual guide provides an invaluable resource for hoteliers in need of the latest technology trends, insights and recommendations for streamlining operations and increasing occupancy, revenues and profitability. Download the guide

The Future of Luxury Travel

Luxury has become less about "what I have" and much more about "who I am," and the implications for luxury travel and hospitality brands are vast. This report explores five trends that will shape luxury travelers' expectations in 2017 and beyond.
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Channel Optimization in Hospitality:
Secrets of Data-Driven Hoteliers

Today’s hospitality marketplace is fragmented. Different goals across departments, emerging consumer channel preferences and regional variations make it difficult for hoteliers to create a "one size fits all" channel strategy.

Sabre partnered with Phocuswright, the travel industry research authority, to produce this whitepaper, which offers an in-depth look at the industry’s distribution landscape and immediate recommendations for creating an optimal channel distribution strategy.
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French Travelers and Hotel Personalisation

How do hotels rank when it comes to providing the level of bespoke service French travelers expect? Explore what our survey found that French travelers expect from hoteliers when it comes to personalized service.
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The Polarisation of Asian Travellers

Asia-Pacific is now the world's largest travel market. Four out of five travelers in Asia now see travel not as a luxury, but as a necessity. This report explores the defining characteristics of four traveller types driving the Asia-Pacific marketplace, providing hoteliers with opportunities to create experiences that meet those guests' needs and aspirations.
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Sabre Labs: Emerging Technology in Travel 2017

As hotels focus on guest experience, new technologies can improve communication with guests, inspire new experiences and increase operational efficiencies. Take a deep dive into three technologies positioned to impact hotels - and the entire travel industry - starting in 2017. Learn more

Asia-Pacific: Consumer Mega-Trends Impacting Hospitality 2016

Hoteliers can pinpoint market and performance data, but it’s much more challenging to track consumer trends. And although most of these trends cross borders and oceans, some surface more in specific regions than others. This report uncovers four key Europe and Middle East consumer trends impacting hospitality today.
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Europe & the Middle East: Consumer Mega-Trends Impacting Hospitality 2016

Discover four powerful trends of how Asia-Pacific consumers are evolving beyond the old demographic models of consumer behavior. This report explains the trends reshaping the region and why hoteliers must adjust to this new reality.
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Millennials De-Mystified: Who They Are, How They Shop, Why They Book

Millennials have quickly emerged as the largest travel segment, and are causing major shifts in hospitality trends, yet it is still unclear what needs to be done to earn Millennial loyalty.This report is based on surveys taken from actual Millennial travelers and booking data from thousands of hotel properties worldwide. Get the e-book

Consumer Mega-Trends Impacting Hospitality

Hoteliers may be able to pinpoint market and performance data, but it's much more challenging to track consumer trends. This bespoke report identifies six trends that reveal what consumers will want next, and presents hoteliers with actionable innovation opportunities in 2016. Explore the trends

Customer Experience in Hospitality: Embrace Data and Elevate the Guest Experience

Customer Experience in Hospitality:
Embrace Data and Elevate the Guest Experience

To better understand the need for the hospitality industry to become customer-obsessed and increase loyalty from travelers, Sabre Hospitality commissioned Forrester Consulting to conduct research on customer expectations and a hotel's ability to deliver on those expectations.

This report delivers key insights into how your hotel brand can become customer-obsessed, build retention and generate loyalty that drives revenue. Read More

The Future of Hotel BookingThe Future of Hotel Booking

Sabre's report, The Future of Hotel Booking - A Guide to Hotel Retailing, explores recent technological innovations within retail, tech, media and travel industries and offers practical, actionable recommendations to help hotels apply these practices to a successful retailing strategy.

The report identifies 10 distinct trends powered by technology within three key focus areas - World as Media, Intimate Intelligence and Instant Service - and examines the applications to the hospitality industry. Download the guide

Sabre Hospitality Study Finds Relationship Between Central Reservation System Training and Hotel Production

"We selected Sabre for their leading distribution technology, but in particular for their experience in the area of increasing hotels and chains' exposure via electronic channels and over the last several months have watched our GDS productivity across our group increase!"

Tara Fox, Sales Executive - OTA, Scenic Hotel Group