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Articles
November 10, 2022
Why Total Revenue Will Power the Future of Hotel Retailing
Most hospitality brands consider revenue per available room (RevPAR) as their primary success metric, but this measurement is limited to occupancy and rates. To generate greater revenue and increase guest satisfaction, hoteliers need to focus on total revenue, which includes experiences that go beyond the room.
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June 17, 2020
Top 10 Distribution and Channel Optimization Strategies for Hoteliers in Recovery Planning
Are your properties opening up as people slowly resume their travel plans? We’ve compiled the top 10 tips and strategies for hoteliers in the recovery planning process.
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March 15, 2023
Retailing Excellence Special: The Shift to Retailing is a Change in Mindset – Issue 1
In the hospitality industry, the revenue management approach is shifting from traditional and current mindsets to a more holistic retailing mindset. An example of the current revenue management philosophy is as follows, “I sell a room and maybe a few things here and there, but I measure success by average daily rate and average occupancy.” The difference in holistic retailing mindset: “I sell what my guests want, and I measure success by total revenue.” Let’s breakdown this holistic retailing approach into two main components:
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April 28, 2023
Retailing Excellence Special: Strengthen Your Brand Equity on SynXis® Retail Studio™ – Issue 3
Retailing Excellence on SynXis Retail Studio enables hoteliers to build their brand via advanced content management and flexibility.
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March 29, 2023
Retailing Excellence Special: Best Practices for a Hotelier Taking First Steps in Retailing – Issue 2
Are you just embarking on your retailing journey in hospitality? Wondering if you are setting up your first virtual store in the right way? This retailing special provides some "Best practices for a hotelier taking first steps in retailing".