Channel Optimization

September 26, 2017

International Travelers’ Hotel Booking Preferences: How to increase direct conversions

The channels consumers prefer to use when shopping and booking hotels varies across countries. As hoteliers aim to increase direct bookings, an understanding of customer preferences allows them to set a strategy in place that wins...
August 2, 2017

Creating hotel distribution strategies tailored to guests’ regional preferences: 4 key takeaways

The distribution strategy that led your hotel or chain to revenue growth last year won’t necessarily continue to be successful in the months ahead. And the strategy that led you to big wins in one part...
June 21, 2017

Choosing the best distribution strategy: Should it be as unique as your hotel?

Technological advances have reshaped the hotel distribution landscape. Consumers have access to an unprecedented number of options for shopping and booking hotels. And every hotel has unique needs when it comes to aspects of their operations...
April 4, 2017

Infographic: How to untangle the channel distribution challenges hoteliers face

The current hotel distribution landscape is a complicated tapestry. The large number of interlaced interactions between hoteliers and guests results in an intricate and complex combination of devices, channels and sequences of events that, ultimately, result...
March 16, 2017

Mastering distribution is a bridge to revolutionizing the guest experience

We believe that true hospitality happens when you know the unique expectations of each guest and find ways to exceed those expectations time after time. Serving over 36,000 properties around the world, Sabre Hospitality Solutions helps...