PPC

November 17, 2017

Implement A Strong Cyber Weekend Strategy To Drive This Year’s Best Results

While Black Friday and Cyber Monday are best known for the chaotic consumers that crowd retail stores each morning, they also offer the year’s greatest potential to drive strong performance for hotels’ digital marketing programs. With...
June 8, 2017

3 steps to optimize your hotel’s pay-per-click strategy

The success of your hotel’s pay-per-click (PPC) advertising strategy depends on its ability to reach the most qualified users with enticing offers, helping your hotel stand out from the competition. Follow these 3 steps to build...
March 30, 2017

New Google advertising feature allows hoteliers to reach high-converting audiences using guest profiles

Throughout the last several months, Google has introduced several new and valuable features that allow us to help you, our hotelier customers, more effectively pinpoint and reach your target audiences via paid search advertising. In addition...