Sabre GDS Media
Travel agents using the global distribution system (GDS) often have travelers who are ready to book. With such strong potential for conversion, hoteliers need a way to stand out in their market. Our GDS Media solution helps you Go Beyond by amplifying your visibility on the Sabre GDS and driving conversions.
Stand out with Sabre GDS Media subscriptions
Hoteliers with tight advertising budgets need to find strategic ways to increase brand awareness and boost hotel revenue. Budgeting for GDS advertising is one way to do that. The GDS is the highest yield channel for many properties, but those with standard GDS participation can get buried in the search results. Sabre GDS Media supports your acquisition strategy by providing a set of targeted advertising offerings to travel agents within the Sabre GDS— helping your hotel stand out from competitors.
Sponsored Property
Appear higher up in searches with property preferencing. Preferenced hotels are 4x more likely to be booked than non-preferenced hotels.
PromoSpots
Strengthen brand awareness and highlight your attractive offers and unique hotel features with targeted ads when agents search for specific cities or airport codes.
New hotel campaigns
Promote a new hotel or rebranded property with a graphical ad when the travel agent signs into the GDS and email blasts to agents.
Go Beyond standard GDS participation
The hotel media distribution landscape is busy and diverse, making it more difficult for hoteliers to choose the right strategy. With Sabre’s GDS media solutions, hotel media buyers have the services and expertise they need to maximize their GDS spend. Sabre incorporates industry best practices for advertising into the GDS marketplace, helping you increase visibility and conversions.
Maximize revenue potential with enhanced visibility
Use property preferencing to appear higher up in searches for your market with Sponsored Property. Plus, you can expand your reach beyond just airport codes.
Optimize your ROI with frequent performance reports
Stay informed about your GDS media campaign performance with frequent data reports. Optimize your ROl by utilizing Sabre’s GDS Media team to analyze performance, inform future advertising strategies, and spend more strategically.
Optimize your results with GDS media subscriptions
67%
Of GDS bookings are Sponsored Property listings
25:1
Average ROI with PromoSpot Campaigns
4x
More likely to get booked if a hotel is on the first screen
See what our customers have to say
We are always invested in gaining exposure to new potential guests, and PromoSpots displaying to agents that are already searching in our market just makes sense.”
– Corporate Director of Revenue Management, Hotel ZaZa
The numbers are a testament to the value and importance of GDS marketing, and we are looking at re-running our campaigns because they are revenue-earning winners.”
– Campaign Marketing Manager, IHG India, Middle East, and Africa
