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Sabre GDS Media

Travel agents using the global distribution system (GDS) often have travelers who are ready to book. With such strong potential for conversion, hoteliers need a way to stand out in their market. Our GDS Media solution helps you Go Beyond by amplifying your visibility on the Sabre GDS and driving conversions.

Stand out with Sabre GDS Media subscriptions

Hoteliers with tight advertising budgets need to find strategic ways to increase brand awareness and boost hotel revenue. Budgeting for GDS advertising is one way to do that. The GDS is the highest yield channel for many properties, but those with standard GDS participation can get buried in the search results. Sabre GDS Media supports your acquisition strategy by providing a set of targeted advertising offerings to travel agents within the Sabre GDS— helping your hotel stand out from competitors.

Sponsored Property

Appear higher up in searches with property preferencing. Preferenced hotels are 4x more likely to be booked than non-preferenced hotels.


Strengthen brand awareness and highlight your attractive offers and unique hotel features with targeted ads when agents search for specific cities or airport codes.

New hotel campaigns

Promote a new hotel or rebranded property with a graphical ad when the travel agent signs into the GDS and email blasts to agents.

Go Beyond standard GDS participation

The hotel media distribution landscape is busy and diverse, making it more difficult for hoteliers to choose the right strategy. With Sabre’s GDS media solutions, hotel media buyers have the services and expertise they need to maximize their GDS spend. Sabre incorporates industry best practices for advertising into the GDS marketplace, helping you increase visibility and conversions.

Encourage bookings among ready-to-book travel agents in the GDS and stand out among other hotels in your market. Increase visibility and conversions by using text and graphical PromoSpots to highlight your unique offers and hotel features at different points of the agent workflow.

Use property preferencing to appear higher up in searches for your market with Sponsored Property. Plus, you can expand your reach beyond just airport codes.

Stay informed about your GDS media campaign performance with frequent data reports. Optimize your ROl by utilizing Sabre’s GDS Media team to analyze performance, inform future advertising strategies, and spend more strategically.

Optimize your results with GDS media subscriptions


Of GDS bookings are Sponsored Property listings


Average ROI with PromoSpot Campaigns


More likely to get booked if a hotel is on the first screen

See what our customers have to say

Discover how we’re enabling hoteliers across the globe to Go Beyond

  • Press Release


    October 28, 2019

    Sabre Announces New GDS Media Solutions for Hoteliers

    Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, is enhancing the way hoteliers market to the travel agency community as part of its rollout of Content Services for Lodging. Sabre will introduce...

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