AI, or artificial intelligence, is technology that enables computers to simulate human learning, comprehension, problem solving, creativity, and autonomy. There are two main types of AI: Traditional AI and Generative AI.

Traditional AI is better for making decisions or predictions based on structured data, while Generative AI (or GenAI) can create original text, images, and other content. In basic terms, traditional AI excels at pattern recognition, while generative excels at pattern creation.

AI presents a significant opportunity to automate routine tasks for greater efficiency and drive hyper-personalization by anticipating guests’ needs. This could involve personalized recommendations or utilizing a virtual concierge to curate plans and build a perfect stay.

The future of AI will help drive guest satisfaction, boost revenue, and solve operational efficiencies through guest-centric innovation.

Machine learning

Powers SynXis Retailing’s Recommendation Engine. The Recommendation Engine optimizes the offers shown based on which offers have been converting at the highest rate for travelers with similar search parameters. For instance, a search for a long weekend family stay might present tailored offers that enhance the guest experience, such as private pool cabana rentals, a family cooking class, and an extended late checkout.

Generative AI

SynXis Concierge.AI harnesses the power of generative AI to transform customer service for hoteliers. It has been used by Hospitality Solutions’ Customer Care & Delivery team since June 2024 to provide faster, more accurate support to our customers. Coming soon: We’ll make SynXis Concierge.AI available to our customers on the Community Portal.