Best practices for hoteliers using gift card solutions
Key insights:
- Choose flexible, integrated gift card solutions
- Promote gift cards through multiple channels
- Train staff and track redemption trends
- Use data insights to enhance guest engagement
Gift cards are powerful tools that hoteliers can use to drive revenue, enhance guest loyalty, and boost brand visibility. But how do you make sure your gift card system management is on point? Whether you’re running a cozy boutique hotel or a sprawling resort, adopting the right practices can make all the difference. Let’s break down the essentials for hoteliers looking to make the most of their gift card solutions.
Choosing the right gift card solution
Not all gift card solutions are created equal. Hoteliers needs a system that’s flexible, user-friendly and designed to maximize both revenue and guest satisfaction. Our advanced Gift Cards & Vouchers solution checks all these boxes and more.
Customizable and seamless experience: Look for systems that allow you to customize card designs to match your brand and integrate easily with your existing property management system (PMS) and booking engine. This ensures smooth guest interactions from purchase to redemption.
On-property management made easy: An effective system should be accessible via both browser and mobile app, allowing staff to handle:
- Redemption, including partial payments
- Live exchange rate, including partial payments
- Easy activation and top-up
Effortless global payments: The system should support various payment methods and allow direct payouts in your currency. Guests should also have the convenience of storing and redeeming their cards digitally, like through Apple Wallet.
Comprehensive support and onboarding: Ideally, the system provider will offer guidance from initial setup to storefront creation, along with ongoing support. This makes the process smoother for your team while ensuring your guests have a seamless experience.
Automated reports and insights: Make sure the system provides dashboards that track important metrics, such as sales trends, average order values, bestselling items, redemption rates and liability management.
Marketing potential: A good gift card program also helps hoteliers think beyond simple sales:
- Run pre-stay campaigns to encourage bookings
- Inspire guests to spend more during their visit
- Offer promotions to local residents during quieter seasons
- Encourage return visits with tailored offers
- Create loyal brand advocates through personalized experiences
Capella Hotel Group generated over $1M in incremental revenue in less than a year with our Gift Cards & Vouchers
Choosing a program with these features can make gift card management more efficient while also boosting guest engagement and long-term loyalty. A thoughtful approach to gift card strategies can help hoteliers turn one-time visitors into repeat customers.
Promoting your gift cards effectively
Even the best gift card solution won’t make an impact without strategic promotion. Here are a few ways hoteliers can get the word out:
Highlight special occasions: Market your gift cards as the perfect present for holidays, birthdays, and anniversaries. Create themed campaigns around peak gifting seasons.
Leverage your website: Dedicate a prominent space on your hotel’s homepage for gift card purchases. Make the process easy and intuitive!
Social media marketing: Run social media campaigns showcasing how your gift cards can be used, whether it’s a luxurious weekend stay or a gourmet dining experience. Use engaging visuals and guest testimonials to make it relatable.
Email Marketing: Send emails to your loyal guests highlighting the convenience and perks of your gift cards. Include limited-time promotions to create urgency.
In-Hotel Promotion: Make your gift cards available at the front desk, in your on-site restaurant, and in guest rooms through QR codes linking to the purchase page.
Managing your gift card program effectively
Once your gift card strategy is up and running, the next step is efficient management. Here’s how hoteliers can stay on top of their gift card game:
Monitor redemption trends: Keep an eye on when and where gift cards are being redeemed. This insight can help tailor promotions and improve service areas.
Stay compliant: Be aware of local regulations concerning gift card expiration dates and fees. Compliance is crucial to maintaining customer trust and avoiding penalties.
Employee training: Train your front desk and F&B staff on how to process gift card transactions smoothly. The easier it is for your team, the better the guest experience.
Data Analysis: Use your system’s analytics to gauge the effectiveness of your promotions and understand your guests’ purchasing habits. Adjust strategies based on what works.
Upselling Opportunities: Train staff to suggest gift cards during check-in, checkout, and dining experiences. An easy upsell can lead to repeat visits or referrals.
Wrapping up your gift card strategy
Hoteliers who master gift card system management can see a noticeable boost in both revenue and guest engagement. The key is to choose a versatile, efficient system and back it up with strategic promotion and ongoing management.
Looking to streamline your gift card operations? Explore our robust Gift Cards & Vouchers designed to enhance your guest experience while simplifying your workflow.
Related articles:
Written by Maura Valentine
Gift Cards & Vouchers
Our gift card solution is fast to launch, easy to use, and expertly supported—helping you capture revenue year-round. With customizable designs, seamless integration, and real-time tracking, it’s the ultimate tool for boosting sales and guest satisfaction.
