Booking with confidence: How weather protection enhances guest satisfaction
Europe faced €43 billion in short-term economic losses from severe weather in 2024
Extreme weather events are becoming an increasingly significant challenge for the travel industry. In 2024, global tourism suffered billions in losses due to weather disruptions.
For example, Europe faced €43 billion in short-term economic losses from severe weather, while millions of travelers experienced interrupted itineraries and cancellations.
These disruptions not only inconvenience travelers but also directly impact hotels, airlines, and tour operators – leading to reduced occupancy rates and lost revenue.
To address these challenges, Hospitality Solutions has partnered with Sensible Weather, the leading weather protection provider for the travel industry. Sensible Weather’s Weather Guarantees are designed for non-extreme weather—the average unexpected rainy or snowy days that disrupt plans. This integration allows hotels to offer Weather Guarantees at checkout through the SynXis Booking Engine.
At a time when travelers increasingly prioritize flexibility and confidence in their bookings, Weather Guarantees provide an added layer of reassurance. Guests booking a stay can now protect themselves against unexpected rain, knowing they will be reimbursed for a portion of their trip cost on days affected by poor weather.
Sensible Weather’s transparent model, using real-time weather data and clear reimbursement thresholds, makes the process simple for guests with no claims required. This helps properties increase conversions and elevate guest satisfaction – all without adding operational complexity.
“This partnership with Sensible Weather highlights Hospitality Solution’s focus on innovation in hospitality technology,” said Ethan Wiseman, Senior Director of Product Management at Hospitality Solutions. “By integrating Weather Guarantee technology directly into the booking engine, we are pioneering new ways for hotels to enhance the guest experience Sensible Weather gives guests the confidence to book today.”
The benefits for hotels are significant. Offering a Weather Guarantee helps increase booking conversions by giving guests confidence to book despite uncertain weather. It also reduces cancellations, as travelers know their stay is protected, while even provides hotels with a revenue share on Weather Guarantee purchases.
Guests benefit too, with around 55% reporting higher satisfaction when a Weather Guarantee is available. All of this comes with zero operational impact, as Sensible Weather manages all communications and reimbursements, allowing hotel staff to focus on delivering an exceptional in-property experience.
“Our goal is to make travel worry-free for guests while creating tangible benefits for hoteliers,” said Blair Staunton, VP of Marketing at Sensible Weather. “By removing friction and uncertainty, hotels can offer added value to guests while driving stronger engagement and satisfaction.”
With this integration, Hospitality Solutions continues to empower leading hoteliers to innovate and provide elevated guest experiences while driving measurable business outcomes. By adding Weather Guarantee, properties can protect their revenue, while offering travelers peace of mind.
To learn more about Sensible Weather and SynXis Booking Engine, speak to our team to learn more about the benefits for your property.
